Senior Director, Global Myopia Marketing

At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we’re driven by a unified purpose of helping people experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com.

• This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)

• This position requires full-time onsite work (5 days per week) in Victor, NY

As the global brand leader, this role owns:

• The MiSight brand positioning and long-range growth strategy
• Development of globally aligned, insight-driven brand platforms
• Integration of portfolio storytelling across modalities (contact lenses, spectacles, ortho-k)
• Translation of strategy into scalable global toolkits and demand-generation frameworks

The role partners closely with the Global Sr. Director, Myopia Commercial Lead (sales execution, go-to-market models) to ensure brand strategy is effectively activated in-market and delivers against revenue, penetration, and category growth objectives. Specifically, the Global Marketing Director is expected to own:

• Global accountability for MiSight 1 day brand strategy and performance
• Strategic leadership across myopia management portfolio positioning
• Direct influence on innovation pipeline, lifecycle strategy, and category development
• Extensive collaboration across Global Marketing, Commercial, Professional Affairs, R&D, and Region/Country Teams

Global Brand Strategy & Category Leadership

• Define and lead the global MiSight brand strategy, including positioning, value proposition, and brand architecture
• Establish a clear, differentiated category narrative that strengthens CooperVision’s leadership in myopia management
• Lead development of the Long-Range Plan (LRP) and global marketing strategy for MiSight and the broader myopia portfolio
• Translate complex clinical and scientific data into compelling, customer-relevant brand stories

Demand Creation & Brand Activation Frameworks

• Design global demand generation strategies targeting both Eye Care Professionals (ECPs) and parents/patients
• Develop scalable global campaign platforms, messaging frameworks, and creative territories
• Ensure consistency and excellence across:
  • Advertising and digital ecosystems
  • Professional education and advocacy programs
  • Public relations and thought leadership
• Partner with regions to enable locally relevant activation while maintaining global brand integrity

Portfolio Integration & Innovation Leadership

• Define the role of MiSight within the broader myopia management portfolio, ensuring clarity across modalities
• Shape portfolio positioning hierarchy, pricing logic, and segmentation strategy
• Provide brand and market input into product innovation, lifecycle management, and pipeline prioritization
• Partner with R&D and LCM teams to ensure innovations align with unmet customer and category needs

Insights, Analytics & Strategic Decision-Making

• Own the global brand health framework, including KPIs across awareness, adoption, and loyalty
• Leverage insights from:
  • Market research
  • Competitive intelligence
  • Customer and patient behavior
• Translate insights into clear strategic choices and growth opportunities
• Partner with Commercial and Finance to ensure marketing investment effectiveness and ROI alignment

Cross-Functional & Regional Leadership

• Serve as the central brand orchestrator, aligning stakeholders across global, regional, and country teams
• Build strong partnerships with:
  • Global Commercial (sales strategy & execution alignment)
  • Professional Affairs (clinical credibility and advocacy)
  • R&D and Regulatory (claims and innovation readiness)
• Lead global forums to ensure best-practice sharing and consistent execution excellence

Global Capability Building

• Develop and deploy best-in-class brand tools and toolkits (campaigns, training, messaging, digital assets)
• Establish brand governance and excellence standards across markets
• Build a culture of customer-centricity, innovation, and strategic rigor within the marketing organization
• Mentor and develop marketing talent to strengthen global capabilities

Experience:

• 12–15+ years in global brand or portfolio marketing leadership
• Proven success leading large-scale, multi-market brands in a B2B2C healthcare or med-tech environment
• Strong track record of:
• Building global brands and category narratives
• Leading innovation strategy and lifecycle management
• Driving demand creation at scale

Education:

• Bachelor’s degree required; MBA/MS preferred.

Knowledge, Skills and Abilities:

• Strategic storytelling: Ability to translate clinical science into compelling brand narratives
• Category mindset: Experience shaping and leading emerging or underpenetrated categories
• Influencing leadership: Skilled at driving alignment across complex, matrixed global organizations
• Commercial acumen: Strong understanding of how brand strategy translates to revenue and market share
• Customer-centric thinking: Deep empathy for ECPs, parents, and patients

Work Environment:

• Office-based with some travel to other CVI and offsite meeting locations.

• Sedentary to light physical effort necessary to perform the job.

• There will be extended periods of sitting and using a computer.

• Travel, domestic and international, primarily for company meetings and events, estimated to be approximately 20-25%.

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $176,625 and $271,731 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.