Global Product Manager- Fertility Solutions Marketing, Media

CooperCompanies Open · verified Sep 9, 2026

On-site Ballerup Full-time Manager General Marketing

Mid-level General Marketing role at CooperCompanies. Ballerup · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll turn customer, market, and competitor insight into portfolio growth, innovation, and differentiation opportunities
You’ll own product positioning, messaging, and claims work, closing evidence gaps with cross-functional partners
You’ll shape demand programs, launches, and global marketing plans that improve awareness, adoption, and market share
You’ll manage portfolio performance, lifecycle choices, pricing, and annual planning for profitable growth
You’ll build innovation cases and coordinate commercialization with regional and commercial marketing teams

What you bring

You bring at least five years of marketing experience, preferably in medical devices or another regulated field
You hold a bachelor’s degree in business, marketing, or science; a master’s degree is preferred
You can assess opportunities and create business cases, forecasts, growth plans, and launch strategies
You communicate fluently in spoken and written English and can influence across a matrixed organization

Who this fits

You’ll suit a strategic, execution-minded marketer who can handle ambiguity, juggle priorities, and work through a matrix of internal and external stakeholders. The role is onsite in Ballerup, Denmark, five days a week, with travel of 10-20% and trips to the Connecticut headquarters as needed. A background check may include employment, criminal, education, and driving-record verification.

From the employer

About CooperSurgical

CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a business unit of CooperCompanies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life’s beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at www.coopersurgical.com.

Job Summary:

As the Global Product Manager, Media, you will be responsible for assigned product verticals within CooperSurgical’s fertility solutions consumable portfolio including upstream & downstream marketing activities, lifecycle management, and global pricing strategy for specific product groups our Media portfolio. You will achieve this by partnering cross-functionally, in-depth analysis and understanding of market trends, competitors, business- and customer needs. You will be reporting to the Head of Global Marketing, Consumables.

You will be driving critical commercial activities like demand generation and portfolio optimization, and working with the commercial marketing team to ensure impactful global campaigns. You will be working closely with marketing colleagues and commercial leaders to set the annual growth and downstream marketing agenda for your assigned portfolio of products to improve adoption and market share in alignment with overall Fertility business strategy.

You will be supported by colleagues around the globe including regional commercial teams, Strategy R&D, Regulatory, Pricing, and Business Development. You will work in a dynamic environment with the opportunity to shape the global marketing function and marketing activities.

Essential Functions & Accountabilities:

Proactively gather and synthesize customer, market, and competitive insights to identify opportunities for portfolio growth, innovation, and differentiation.
Strengthen existing product positioning and messaging by collaborating across various functions; own claims matrix and identify gaps; collaborate across functions to fill gaps and lead new claims development
Maintain a detailed understanding of the performance (financially and clinically) of your portfolio to ensure profitable growth and identify opportunities for improvement.
Develop and execute demand-generating initiatives that increase awareness, adoption, and market share across priority customer segments
For your product lines and with the support of the Head of Global Marketing, lead portfolio strategy and optimization through in-depth analysis and knowledge of the latest market trends, competitors, and customer (unmet) needs.
Support business case development and plan & execute commercial activities for new product innovation projects and co-drive impactful launches with commercial marketing colleagues.
Collaborate with Head of Global Marketing and Consumables team on global pricing strategy of portfolio and annual price optimizations.
Drive product lifecycle activities to optimize the portfolio while maintaining portfolio and financial objectives.
Contribute to annual long-range planning process and annual operating plan development for assigned portfolio, developing assumptions and gaining alignment across a varied stakeholder group
Develop global marketing plans and tactics that drive engagement and motivation across internal and external stakeholders and drive increased awareness and adoption of your assigned portfolio; wherever possible collaborate across the team to share best practices and drive efficiencies and synergies.

Travel:

Travel, including internationally of 10-20% per year, based on business needs.

Qualifications

Knowledge, Skills and Abilities:

Strategic thinker with ability to dive into executional and financial detail
Strong marketing foundation and commercial leadership
Experience analyzing market opportunities and developing business cases, forecasts, and growth plans.
Demonstrated experience developing product positioning, value propositions, launch strategies, and demand-generation programs
Demonstrates intellectual curiosity & innovative thinking
Comfortable with ambiguity, flexible & agile
Ability to manage multiple priorities while delivering on commitments
Track record of working collaboratively in a matrixed environment
Team player with excellent interpersonal skills and ability to influence internal & external stakeholders
Strong communicator, comfortable presenting to various audiences
Fluent spoken and written English mandatory

Work Environment:

Prolonged sitting in front of a computer
5-days in office in Ballerup, DK, with travel to HQ in Connecticut, USA as needed

Experience:

5+ years of marketing experience, preferably from medical devices or another highly regulated industry. Global marketing experience a plus.
Experience influencing in a matrixed organization
Product launch planning and commercialization experience a plus

Education:

Minimum Bachelor’s degree (preferably Master’s degree) in Business Administration, Marketing, or Science.
Passing of background check which may include verification of prior employment, criminal conviction history, educational and driving record.

As an employee of CooperSurgical/CooperVision, you'll receive a competitive total compensation plan. Your recruitment team will be able to share more information about any variable pay opportunity and benefit package that accompanies this role. The good faith estimate of the salary range for this role is 701.264 to 935.019DKK Annually. The actual amount offered is determined by a number of factors including but not limited to location, skills and experience.