Senior Business Development Manager / Business Development Director– Public Sector, Northern England
contentguru Open · verified Sep 23, 2026 At a glance
Leadership Business Development role at contentguru. United Kingdom · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Win complex public-sector opportunities across health, central government, local authorities, and related organisations
- Build account plans, qualify prospects, advance deals, forecast pipeline activity, and keep CRM records accurate
- Develop senior stakeholder relationships, present tailored solutions, and expand existing accounts with additional services
- Lead RFP submissions and coordinate internal bid teams through government frameworks and procurement stages
- Demonstrate the storm® platform while explaining its value against public-sector priorities and requirements
What you bring
- At least five years closing complex public-sector deals
- A record of selling to senior leaders within public-sector agencies
- Strong command of government purchasing procedures and public-sector contracts
- Experience with account planning, negotiation, consultative selling, CRM systems, and sales forecasting
- A bachelor’s degree or equivalent professional background
Who this fits
You’ll suit a commercially driven seller who can manage the entire sales process and consistently deliver against revenue goals. The role is remote, with visits to Glasgow and Bracknell when needed, plus frequent trips to customer locations and industry events. Public-sector procurement knowledge, confident presentations, and careful attention to detail are central to the work.
From the employer
Senior Business Development Manager/Business Development Director– Public Sector, Northern England
Content Guru is a leading global provider of enterprise cloud Customer Experience (CX) and contact centre solutions, and we are at the forefront of the Generative AI evolution.
We’re looking for a dynamic and strategic Senior BDM/BDD – Public Sector to join our Northern England sales team and help expand our presence across Health, Central Government, Local Authorities, and broader public sector markets. If you thrive on building relationships, closing complex public sector deals, and delivering value in a fast-paced technology environment, we’d love to hear from you.
What we are looking for…
We’re seeking a commercially focused individual with a proven track record of selling into public sector organisations. You’ll take ownership of the full sales cycle—identifying, qualifying, and closing new opportunities—while building strong partnerships with public sector stakeholders and navigating government procurement processes.
Location…
This role is remote, but you will be expected to visit our Glasgow and Bracknell offices as and when required. The role also includes regular travel to client sites and partner events.
Key responsibilities of the role…
Strategic Sales & Planning:
- Achieve and exceed monthly, quarterly, and annual sales targets
- Develop and execute strategic account plans within the public sector
- Identify, qualify, and progress opportunities through a structured sales process
- Accurately forecast pipeline activity and maintain CRM records
Customer Engagement:
- Build long-term relationships with key public sector decision-makers, influencers, and senior stakeholders
- Present compelling proposals and tailored solutions that align with public service priorities
- Manage expectations during presales, procurement, delivery, and aftercare
- Promote additional services and identify opportunities for account expansion
Bid & Proposal Management:
- Lead and contribute to RFP responses and complex deal structures within government frameworks
- Coordinate internal stakeholders and virtual bid teams to deliver quality submissions on time
- Qualify opportunities and mitigate risks early in the public procurement process
Product & Market Expertise:
- Maintain a deep understanding of Content Guru’s storm® platform and its relevance to public sector needs
- Stay informed of public sector procurement regulations, funding cycles, and compliance requirements
- Deliver solution demonstrations and articulate the business value of our platform to public sector audiences
- Collaborate with marketing and contribute thought leadership where appropriate
About you…
- Bachelor’s degree or equivalent professional experience
- A minimum of 5 years’ experience closing complex public sector
- Strong knowledge of government procurement processes and public sector contracting
- Experience selling to senior-level executives in public sector agencies
- Proven ability to meet and exceed revenue targets
- Skilled in account planning, negotiation, and consultative selling
- Experience with CRM tools and sales forecasting
- Excellent communication and presentation skills
- Detail-oriented with a strong commercial mindset
- Experience in SaaS, cloud, or IT services preferred
About the Company…
Content Guru is the largest privately owned provider of Contact Centre as a Service (CCaaS) in Europe. With modern, vibrant offices in the UK, Germany, Japan, the Netherlands, Portugal, and the US, our award-winning cloud technology powers mission-critical services for some of the world’s biggest organisations.
Our goal is to enhance the way the world communicates, enabling seamless interactions across voice, video, chat, email, and more.
We are an equal opportunities employer and consider all qualified applicants regardless of race, gender, religion, orientation, disability, or any other protected characteristic. We are committed to creating an inclusive workplace where individuals can thrive and grow.
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