Salesforce Marketing Lead (SFMC Lead)
At a glance
Senior General Marketing role at Concord USA. Pune or Bangalore · full-time.
Pay not stated Marketing Lead salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the SFMC roadmap, define architecture rules, and support scalable campaigns across channels
- Create and oversee advanced workflows in Journey Builder, Automation Studio, and Contact Builder
- Link SFMC with Salesforce CRM, Data Cloud or CDP, and external APIs through SQL, SSJS, and AMPscript
- Coach developers, lead requirement workshops, and connect technical decisions to business objectives
What you bring
- Bring seven to ten-plus years in CRM or marketing automation, including four to five years working hands-on with SFMC
- Demonstrate strong command of SQL, AMPscript, SSJS, HTML/CSS, REST and SOAP APIs, and Marketing Cloud Connect
- Know Email Studio, Mobile Studio, Journey Builder, and Automation Studio in depth
- A Salesforce Marketing Cloud Consultant or Developer certification is preferred
Who this fits
You’ll suit a senior SFMC specialist who can combine platform ownership, complex automation, integrations, and developer mentoring. The role is based in Pune or Bangalore, India.
From the employer
ob Description for SFMC Lead –
Key Responsibilities
- Platform Strategy & Governance: Own the SFMC roadmap, set architectural standards, and ensure scalable multi-channel campaign execution.
- Journey & Automation Design: Build and monitor complex workflows using Journey Builder, Automation Studio, and Contact Builder.
- Data & Integration Management: Connect SFMC with Salesforce CRM, Data Cloud/CDP, and third-party APIs using SQL, SSJS, and AMPscript.
- Team Leadership: Mentor developers, run requirement-gathering workshops, and align technical solutions with business goals.
Required Skills & Qualifications
- Experience: 7 to 10+ years in CRM or marketing automation, with at least 4-5 years of specialized, hands-on SFMC experience.
- Technical Stack: Deep proficiency in SQL, AMPscript, SSJS, HTML/CSS, REST/SOAP APIs, and Marketing Cloud Connect.
- Studio Expertise: Mastery of Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
- Certifications: Certified Salesforce Marketing Cloud Consultant or Developer preferred
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Concord is an execution partner helping organizations drive digital transformation, modernization, and scalable technology solutions. We deliver results that solve real business challenges. We operate globally and are growing fast, shaping the future of technology. Join a team trusted by top companies to drive strategic growth and operational excellence!
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