Senior Manager, Marketing & Customer Experience

Columbus Airports 1 Open · verified Aug 21, 2026

Columbus Full-time Senior General Marketing

Senior General Marketing role at Columbus Airports 1. Columbus · full-time · $145,000–$165,000 base.

SalaryStated by Columbus Airports 1

$145,000 – $165,000

Base salary for this role, in USD per year, as published in the posting.

This role, from Columbus Airports 1Our estimate for the market: $132,000–$150,000

Above the market median of $135,000 for senior general marketing roles in Columbus.

Worked out from 7 postings that stated pay, median $135,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build annual, integrated marketing plans around CRAA priorities, airport needs, and customer expectations
You'll run campaigns across digital and traditional media, covering buying, creative work, placement, optimization, and measurement
You'll keep airport brands consistent across campaigns, signage, collateral, and other traveler-facing materials
You'll use research, audience groups, customer data, trends, and traveler feedback to shape messaging and service improvements
You'll lead customer experience strategy, set service priorities, and guide staff, agencies, and vendors toward quality delivery

What you bring

You hold a bachelor's degree in a relevant field and bring at least seven years of progressive marketing or related experience
You've led complex marketing work from initial strategy through creative, media, budgets, partners, schedules, and results
You've managed outside agencies or consultants against quality, cost, timing, and outcome expectations
You've developed a strong professional team and led projects across groups with competing priorities
You communicate well in writing, presentations, analysis, and relationship-building, and can pass the required pre-employment drug test

Who this fits

This role suits a senior marketing leader who can connect strategy, brand work, customer experience, agency management, and team development. It is based in Columbus and requires a pre-employment drug test that includes marijuana; medical marijuana cards are not accepted.

From the employer

The Columbus Regional Airport Authority manages and operates passenger-focused John Glenn Columbus International Airport (CMH), cargo-focused Rickenbacker International Airport (LCK), and general aviation airport Bolton Field (TZR).

We are a diverse group of committed and talented professionals who show up every day to take CRAA to new heights. Although our roles are as diverse as we are – from Custodial Services to Customer Service, from Accounting to Airport Police, from HVAC to Human Resources – we have one common goal: connect Ohio with the world.

Our organization is in constant motion, moving people and cargo 365 days a year. With our core values of Accountability, Innovation and Respect guiding us, we each do our part to contribute to our organization, the aviation industry, local businesses, and the economy. We create experiences for passengers, we create opportunities for businesses, and we create economic growth for Columbus.

Trust and respect are the foundation of our culture. We invite new ideas. We encourage innovation. We are inclusive and welcoming. We are empowered to enact positive change.

Your “Take Off” will be successful by doing the following with excellence:

Develops and executes integrated marketing and advertising strategies and annual plans aligned with CRAA’s strategic priorities, business objectives, and the needs of its airports and customers.
Leads the planning and execution of multi-channel marketing and advertising campaigns, including paid-media strategy, media planning and buying, creative development, production, placement, optimization, and performance measurement across traditional and digital channels.
Advances and protects CRAA and airport brands by ensuring campaigns, collateral, signage, environmental applications, and other customer-facing materials consistently reflect established brand strategy and standards and deliver a relevant, high-quality customer experience.
Leads relationships with advertising, creative, research, media, and other agencies and vendors, establishing clear scopes, timelines, deliverables, budgets, and performance expectations.
Utilizes market research, audience segmentation, customer data, industry trends, and voice-of-the-customer insights to inform strategies, messaging, investments, and service improvements.
Advances an enterprise-wide customer experience strategy that establishes service standards and priorities for a seamless, accessible, and welcoming traveler journey.
Provides direction, coaching, and quality oversight to assigned staff, interns, agencies, consultants, and vendors while fostering accountability, collaboration, innovation, and service excellence.
Performs related work as required.

Your “Landing” will be smooth if you meet the following requirements:

Bachelor's Degree in marketing, advertising, communications, business, hospitality, or a related field and minimum seven (7) years of progressively responsible experience in marketing, advertising, brand management, or closely related field; equivalent of education and years of experience will be considered
Demonstrated experience leading complex marketing initiatives from strategy through execution, including creative development, media, budgets, timelines, vendors, and performance measurement
Experience managing agencies, consultants, or outside partners and holding them accountable for quality, cost, schedule, and results
Demonstrated experience leading and developing a professional, high-performing team
Experience leading cross-functional projects and influencing outcomes among teams and partners with differing responsibilities and priorities
Strong written, verbal, presentation, analytical, and relationship-management skills
Able to pass a pre-employment drug test, which includes testing for marijuana (medical marijuana cards are not acceptable)
Target salary range for this position is $145,000 - $165,000. The offered salary is evaluated using internal equity, job knowledge, skills, experience and other key factors.

The Columbus Regional Airport Authority is an equal opportunity employer and does not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, age, national origin, veteran status, disability, and all other groups or classes protected by applicable federal, state or local laws. The Authority does not tolerate violence or drug use in the workplace.