User Growth Operations
Hybrid Any Mid-level Growth Marketing
Mid-level Growth Marketing role at Coins.ph. Any.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Build user segments from risk preferences, holdings, trading activity, and transaction patterns
- Tailor growth and conversion plans for high-potential, high-net-worth, and incentive-led users
- Track and improve deposit conversion, first-trade completion, asset inflows, and product adoption
- Measure channel impact through LTV, CAC, and long-term return analysis
- Form hypotheses, run A/B tests, study local financial habits, and improve funnels with Product, Data, and Operations
What you bring
- Bring one to three years in growth operations, user growth, product operations, or a related area
- Fintech, payments, brokerage, banking, or digital financial services experience is preferred
- Show hands-on ownership of data-led experiments from setup through results
- Use SQL, Tableau, and other tools to analyze growth performance
- Break complex growth goals into practical strategies, measurable metrics, and funnel improvements
Who this fits
This role suits you if you enjoy using data to shape financial product growth, understand localized user behavior, and can work independently. The position is hybrid and listed as open to any location.
From the employer
Responsibilities
- Develop user segmentation models based on user risk preferences, asset holdings, trading behavior, and transaction frequency
- Identify behavioral differences between high-potential users, high-net-worth users, and low-quality or incentive-driven users, and design differentiated growth and conversion strategies
- Monitor and optimize key financial growth metrics including deposit conversion rate, first trade completion rate, net asset inflow, and product penetration
- Conduct attribution analysis to evaluate user lifetime value (LTV), customer acquisition cost (CAC), and long-term ROI across channels
- Propose growth hypotheses based on data insights, design and execute A/B testing experiments, and take ownership of experiment outcomes
- Deeply participate in localized operations by researching local financial habits, payment behaviors, and user scenarios to improve product and operational strategies
- Collaborate closely with Product, Data, and Operations teams to continuously improve user growth funnels and conversion efficiency
Requirements
- 1-3 years of experience in Growth Operations, User Growth, Product Operations, or related fields
- Experience in fintech, payments, brokerage, banking, or digital financial services is preferred
- Hands-on experience running end-to-end data-driven growth experiments
- Strong logical thinking with the ability to break down complex growth goals into actionable strategies and measurable metrics
- Good understanding of user behavior, conversion funnels, lifecycle management, and growth KPIs
- Strong ownership mindset with the ability to work independently and drive results
- Proficient in SQL, Tableau, and other data analysis tools
- Passionate about localized operations, user insights, and financial product growth
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