Paid Social & Influencer Lead
At a glance
Senior Paid Social role at Cognition. New York · full-time · no salary stated · we estimate $75,163–$125,750.
Cognition has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set budgets, audiences, bids and creative across Meta, X and other listed social platforms, tracking signup costs and payback
- Build a weekly ad-testing rhythm with content and creative teammates to find approaches that attract developers
- Develop an ad pipeline with the in-house creative team, outside influencers and user-generated content
- Check attribution and conversion tracking, then share weekly spend, results and planned changes
- Plan and grow acquisition spending while owning signups and paid conversions from your channels
What you bring
- You have managed substantial paid-social budgets and can show the results
- You combine strong data skills with a clear sense of what makes advertising effective
- You have run creative or user-generated-content partnerships, or can explain how you would begin
Who this fits
This senior role suits a performance marketer ready for greater budget and ownership, with experience from software, consumer apps, direct-to-consumer, consumer packaged goods or beauty. You’ll work closely with an in-house creative team and have direct access to leadership. The role is onsite in New York.
From the employer
We are an applied AI lab building end-to-end software agents.
We're the makers of Devin, the first AI software engineer.
Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.
Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.
About the role
Devin’s self-serve product is growing fast, and we’re building the growth team behind it from day one. As our first Paid Social & Influencer Lead, you’ll own our first scaled acquisition channels, with real budget, a product developers love to talk about, and a direct line to leadership.
About Cognition
We are an applied AI lab building end-to-end software agents. We’re the makers of Devin, the first AI software engineer.
Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI, including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.
Building Devin is just the first step. Our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, we’d love to hear from you.
Role mission
Devin has a self-serve product that anyone can sign up for, and paid social is one of the primary channels we want to scale.
You’ll decide how we spend across Meta, X, LinkedIn, Reddit, and YouTube, run the creative testing that finds what works, and build a content pipeline for great creative. Developers are a tough, skeptical audience, and great creative wins them over. You’ll work closely with our in-house creative team to find the angles that actually land.
You own the numbers: signups and paid conversions from your channels, including planning and expanding a substantial acquisition budget.
What you’ll accomplish
Own paid social: Budget, targeting, bidding, and creative across every platform, measured on cost per signup and payback period.
Run a creative testing loop: Partner with the content and creative teams on a weekly cadence of new ads, and find the angles that work.
Build the content pipeline: Create great ads with our creative team, external influencers, UGC, and more.
Keep the tracking honest: Make sure attribution and conversion tracking are right, so decisions are made on real numbers.
Report weekly: Share clear numbers on what we spent, what we got, and what we’re changing.
In your first 30 days, you might
Audit and rebuild our attribution and conversion tracking
Launch a weekly creative testing cadence across our core platforms
Acquire thousands of new users
Sign new designers and creative partners to scale our pipeline
Identify which channels and angles deserve more budget
Exceptional candidates have demonstrated
Scaling paid social: You’ve managed meaningful budget and can show what happened. Experience at a software company, consumer app, or D2C brand all counts.
Numbers and taste: You’re great with data, and you also have a feel for what makes an ad work.
Creative or UGC experience: You’ve run partnerships, or you have a clear point of view on how you’d start.
Hunger: You want more budget and more ownership than you have today.
We care more about demonstrated capability than years of experience.
You don’t need a tech background. Some of the best performance marketers we know come from consumer, CPG, and beauty, and we’d love to hear from you.
What you’ll have
A performance budget sized for a company growing this fast, that scales with results
An in-house creative team and a product with a lot to show
Devin and the latest AI tools to help automate reporting, analysis, and creative iteration
A small team with direct access to leadership and very little process
Our Commitment
Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.
Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement.
Paid Social work from LinkedIn, X, Reddit and Upwork, in one list.
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Paid Social
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