Digital Marketing Specialist

Digital Marketing Specialist

Aurora, IL | Chicago Area

About Us

Minelab is a global technology company creating world-leading metal detection products used by customers around the world. As part of the Codan Group, an ASX-listed technology company, we combine innovation, global reach, and a strong focus on delivering market-leading products.

What will you be doing?

Reporting to the Global Marketing Campaign Manager, the Digital Marketing Analyst will help grow Minelab’s organic digital presence and strengthen engagement across our social channels and Realm app.

You’ll create and coordinate content, engage with our online communities, support influencer and brand ambassador relationships, and help ensure our messaging is consistent, relevant, and on-brand across multiple platforms.

Key Responsibilities will include:

• Supporting and executing organic social media strategies;

• Creating and curating content for social media and the Realm app;

• Engaging with online communities and identifying opportunities to grow organic reach;

• Writing and editing clear, on-brand marketing copy;

• Coordinating content with influencers and brand ambassadors;

• Working closely with Content and Design teams on social and digital assets;

• Tracking performance and providing insights to improve engagement and content effectiveness.

About You

You’re a creative and curious digital marketer who understands how brands connect with audiences online. You’re comfortable balancing content creation, community engagement, copywriting, and analytics, and you enjoy working collaboratively in a global environment.

To succeed in this role, you’ll bring:

• 1–3 years of experience in social media management, digital marketing, or content creation;

• Experience creating content across platforms such as Instagram, Facebook, TikTok, and YouTube;

• Strong copywriting and communication skills;

• Understanding of social media trends, algorithms, and best practices;

• Experience using social media analytics and performance metrics;

• A bachelor’s degree in Marketing, Communications, or a related field;

• Experience with influencers or brand ambassadors is a plus;

• Basic Spanish is also a plus.

Benefits and Culture

Our culture is supportive and collaborative. You’ll be part of a multidisciplinary team where ideas are shared and innovation is strongly encouraged.

We offer:

• Generous PTO;

• Medical, Dental, and Vision Insurance;

• 401(k).

Interested in a career with us?

Simply click APPLY and we’ll be in contact shortly.