APPRENTICESHIP - Growth Marketing Project Specialist (M / F / X)
At a glance
Mid-level Growth Marketing role at CMA-CGM. Paris · no salary stated · we estimate €55,000–€60,000.
CMA-CGM has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll track performance across websites, apps, CTV, external platforms, publishing and streaming
- You'll build dashboards covering audience, engagement, acquisition and retention goals
- You'll assess initiative results and share analysis with business and editorial teams
- You'll grow audiences through Product, Platforms, SEO and Technology partnerships, including SEA and ASO
- You'll improve app-store visibility and conversion through listings, campaigns and new growth ideas
What you bring
- You have education in digital marketing, business school or university studies
- You bring curiosity, rigor, analytical thinking and strong problem-solving skills
- You understand the digital ecosystem and follow current affairs and the media sector
Who this fits
You'll suit an analytical, curious person who wants to build growth marketing skills in a media group. This is an apprenticeship lasting one or two years, based in Paris's 15th arrondissement, and the opportunity is open to people with disabilities.
From the employer
RMC BFM Group, the third-largest private media group in France, offers a rich editorial offering combining high-quality continuous news coverage, both national and regional, with a wide range of entertainment content.
Within RMC BFM’s Growth Marketing team, you will play a key role in user acquisition, retention and engagement.
Your responsibilities
Digital Performance Management:
- Analyze and monitor the performance of various platforms: websites, applications, CTV and external platforms, as well as different verticals (publishing, streaming).
- Develop tools and dashboards to track objectives and KPIs, including audience, engagement, acquisition and retention.
- Measure the impact of implemented initiatives.
- Provide reports and in-depth analyses to business teams and editorial departments, enabling them to adjust their strategies based on performance results.
Audience Development & Acquisition:
- Recommend and implement audience growth strategies in collaboration with cross-functional teams, including Product, Platforms, SEO and Technology.
- Implement app growth levers such as SEA and ASO.
- Monitor acquisition campaigns focused on traffic and app growth.
App Marketing:
- Optimize the visibility of our applications across app stores (App Store, Google Play, etc.) through ASO (App Store Optimization) initiatives.
- Provide recommendations to improve the visibility and conversion rate of app store listings: keywords, visuals, descriptions, etc.
- Identify and activate new growth opportunities to increase visibility and engagement around the Group’s content, products and programs.
- Develop concrete and innovative action plans to maximize the impact of marketing campaigns.
- Ensure that marketing initiatives are aligned with growth objectives and audience expectations.
Profile
- Educational background in Digital Marketing, Business School or University.
- Curious, rigorous and analytical, with strong problem-solving skills.
- Good understanding of the digital ecosystem.
- Strong interest in current affairs and the media industry.
Would you like to develop your growth marketing skills within a major media group and make a tangible contribution to its digital challenges? Apply now!
Apprenticeship: 1 or 2 years
Location: Paris 15th arrondissement
All our job opportunities are open to people with disabilities.
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