Cybersecurity Product Marketing Manager
Mid-level Product Marketing role at CloudSEK. Bengaluru.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape positioning and audience-specific messaging for CloudSEK’s product portfolio
- Run launches across tiering, messaging, sales assets, and cross-functional coordination
- Monitor competitors, win-loss feedback, and market changes to guide packaging and positioning
- Manage analyst briefings, inquiries, submissions, and narratives for relevant security categories
- Improve website messaging and feed customer and analyst insights back into product
What you bring
- At least five years in cybersecurity product marketing for B2B SaaS
- Strong working knowledge of attack surfaces, threat intelligence, IAVs, exposure management, and SaaS security
- A track record of leading product launches across teams from planning through follow-up
- The ability to turn technical ideas into clear, compelling stories
Who this fits
You’ll suit this role if you can explain cybersecurity products clearly to CISOs, CIOs, SOC analysts, and other audiences without relying on jargon. The role is based in Bengaluru, India, and includes flexible working hours.
From the employer
WHO ARE WE?
We are a bunch of super enthusiastic, passionate, and highly driven people, working to achieve a common goal! We believe that work and the workplace should be joyful and always buzzing with energy!
CloudSEK, one of India’s most trusted Cyber security product companies, is on a mission to build the world’s fastest and most reliable AI technology that identifies and resolves digital threats in real-time. The central proposition is leveraging Artificial Intelligence and Machine Learning to create a quick and reliable analysis and alert system that provides rapid detection across multiple internet sources, precise threat analysis, and prompt resolution with minimal human intervention.
Founded in 2015, headquartered at Singapore, we are proud to say that we’ve grown at a frenetic pace and have been able to achieve some accolades along the way, including:
CloudSEK’s Product Suite:
- CloudSEK XVigil constantly maps a customer’s digital assets, identifies threats and enriches them with cyber intelligence, and then provides workflows to manage and remediate all identified threats including takedown support.
- A powerful Attack Surface Monitoring tool that gives visibility and intelligence on customers’ attack surfaces. CloudSEK's BeVigil uses a combination of Mobile, Web, Network and Encryption Scanners to map and protect known and unknown assets.
- CloudSEK’s Contextual AI SVigil identifies software supply chain risks by monitoring Software, Cloud Services, and third-party dependencies.
Key Milestones:
- 2016: Launched our first product.
- 2018: Secured Pre-series A funding.
- 2019: Expanded operations to India, Southeast Asia, and the Americas.
- 2020: Won the NASSCOM-DSCI Excellence Award for Security Product Company of the Year.
- 2021: Raised $7M in Series A funding led by MassMutual Ventures.
- Awards & Recognition: Won NetApp Excellerator's "Best Growth Strategy Award," CloudSEK XVigil joined NVIDIA Inception Program, and won the NASSCOM Emerge 50 Cybersecurity Award.
- 2025: Secured $19 million in funding led by Tenacity Ventures, Commvault.
About the Role:
Positioning & Messaging
Own the narrative for all CloudSEK product lines:
- Sharp, differentiated positioning that ties our capabilities to Initial Attack Vectors (IAVs), exposure reduction, and incident prevention
- Messaging hierarchies that work for a CISO, a CIO, and a SOC analyst - without diluting into jargon
- Persona- and segment-specific narratives (Enterprise vs Mid-Market, region by region)
- Clear answers to "what does this do, why now, and why CloudSEK"
Product Launches (GTM)
Drive launches end to end:
- Launch tiering, messaging, and cross-functional orchestration (product, sales, content, demand gen)
- Sales-ready assets: one-pagers, battlecards, objection → response playbooks, demo narratives
- Adoption tracking post-launch, not just launch-day noise
Competitive & Market Intelligence
- Maintain live competitive positioning against threat-intel, ASM, and exposure-management players
- Win/loss insight loops with sales
- Translate market shifts into how we package, price, and position
Analyst Relations
Own CloudSEK's relationship with industry analysts:
- Manage briefings, inquiries, and submissions for relevant Gartner / Forrester / IDC coverage (e.g., threat intel, ASM, EASM, DRPS categories)
- Build and maintain analyst-facing narratives and data
- Convert analyst recognition into sales and brand proof points
- Track category definitions and ensure CloudSEK is positioned where the puck is going
Website & AEO (Answer Engine Optimization)
Own how CloudSEK shows up where buyers actually research - including AI answer engines:
- Product messaging and conversion narrative across product/solution web pages
- Partner with SEO/web to make CloudSEK discoverable and citable in LLM-driven search (ChatGPT, Perplexity, Google AI Overviews) for category and problem queries
- Structure content so AI engines surface CloudSEK accurately for "what is X / best tool for Y" intent
- Treat the website as a product surface, not a brochure
Tight Feedback Loop with Product
You are the voice of the market back to product:
- What lands vs doesn't with customers and analysts
- Gaps in packaging, pricing, or positioning
- What the market thinks we do vs what we actually do
Must-have
- 5+ years of Cybersecurity Product Marketing experience in B2B SaaS
- Deep comfort with cybersecurity concepts (attack surface, threat intel, IAVs, exposure management, SaaS security)
- Proven launch ownership - end to end, cross-functional
- Strong storytelling ability - technical clarity without jargon
Benefits of Joining CloudSEK
We provide an environment where you can develop and enhance your skills while delivering meaningful work that matters. You’ll be rewarded a competitive salary as well as a full spectrum of generous perks and incentives which include:
- Flexible working hours.
- Food, unlimited snacks and drinks are all available while at office.
And, the finest part is yet to come! Every now and then we ensure to unwind and have a good time together, which involves games, fun, and soulful music. Feel free to show off your artistic side here!
CloudSEK is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage candidates from all backgrounds to apply.
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