Marketing Manager
At a glance
Mid-level General Marketing role at Cleveland Clinic (ClevelandClinicCareersUK). Central London - Victoria · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build cross-channel campaigns for clinical services and strategic growth priorities, including PPC on third-party platforms
- Plan marketing activity that increases brand awareness, volume and revenue across different payor types
- Manage two direct reports while coordinating with global marketing colleagues and internal clinical teams
- Review the healthcare market plus competitor and customer landscapes for actionable opportunities
- Prepare recurring updates for leadership groups and committees, and represent the organisation at relevant conferences
What you bring
- Healthcare services marketing experience from private healthcare or the NHS is essential
- You have managed marketing budgets and contracts in previous roles
- Hands-on digital marketing experience, including measurement and reporting on digital tactics
- Experience using Outlook, Word, Excel or PowerPoint is required
- You have previously managed employees through line management responsibilities
Who this fits
This role suits a healthcare marketer who can combine digital campaign delivery, market analysis, budget ownership and people management. You will work from the London location under a hybrid arrangement, Monday to Friday from 9am to 5pm. The position manages two direct reports and involves collaboration with teams in the UK and US, as well as conference attendance.
From the employer
Our vision is to be the best place for healthcare anywhere and the best place to work in healthcare.
We believe that every life deserves world class healthcare.
Job Summary
Salary: Competitive, Depending on Experience
Hours: Monday to Friday, 9am - 5pm
Location: 40 Grosvenor Place, London SW1X 7AW (hybrid working)
Contract: Full-time, permanent
What are we looking for?
The Marketing manager is responsible for developing comprehensive marketing and communication strategies to drive brand awareness, volume and revenue growth for Cleveland Clinic London. We have been open for four years and are looking for someone to help lead our next stage of growth and deliver our advertising and partnership plans.
This includes ownership of planning and delivery to support the development of productive relationships with a range of external key stakeholders.
You will report to the Head of Business Development & Marketing and will partner with clinical and functional teams across the organisation (here in the UK and the US) on various projects.
What makes us different?
Cleveland Clinic London offers a brand-new high-acuity environment with the very latest equipment, where caregivers are encouraged to grow their expertise across multiple specialties, and in collaboration with expert clinicians. Our Mission, ‘Caring for life, researching for health, and educating those who serve’, assures our unwavering commitment to professional development.
What will your duties include?
- Manages 2 direct reports: the marketing lead, officer and interns as assigned and collaborates with our global marketing colleagues to drive departmental goals
- Leads on cross channel marketing tactics to drive brand awareness, volume and revenue growth (across payor types), in collaboration with business development, clinical teams and other key stakeholders.
- Leads and develop marketing campaigns across all channels including extensive digital activities (PPC 3rd party platforms), focussed around new clinical services and other key strategic growth projects
- Initiates public relations tactics with our global Department of Public and Media relations
- Provides appropriate regular reporting to the Head of Business Development & Marketing and respective leadership groups and committees.
- Proactively scans the healthcare market, and competitor/customer landscape for relevant marketing opportunities.
- Represents Cleveland Clinic at conferences where networking opportunities exist.
- Support the Head of Business Development & Marketing and collaborate with the wider commercial team on all key initiatives to drive growth for CCL.
- Support Head of Business Development & Marketing to ensure that marketing policies, systems, structures and approaches are fit for purpose and compliant.
- Works collaboratively with other colleagues in the Growth function.
What we need from you?
- Previous experience of working in healthcare services (private or NHS) essential
- Previous experience of managing marketing budgets and contracts is essential
- Experience using Microsoft Office Suite Products (Outlook, Word, Excel or PowerPoint), essential
- Experience of proactive marketing approaches including market reviews and mapping of competitor/ customer landscape for relevant marketing opportunities is essential
- Previous experience of line management is essential
- Previous experience of managing and reporting on digital marketing tactics, essential
- Previous experience of digital marketing is essential
- Previous experience of working with senior stakeholders highly desirable
- Previous experience of running cross-functional projects highly desirable
What can we offer you?
As a private hospital with no shareholders, we reinvest profits back into our organisation. This means we can offer tailored support and development for caregivers, alongside benefits such as:
25 days annual leave (plus bank holidays)
Auto-Enrolment of 5% pension - Cleveland Clinic contributes 10% through Salary Exchange
Life Assurance, Private Medical & Dental Insurance and Eye Care contributions
Discounted gym facilities
24/7 Holistic Employee Assistance Programme
Workplace Nursery Scheme
Season Ticket Loan
Cycle to Work Scheme
Who we are?
Cleveland Clinic is one of the leading providers of specialised medical care in the world, providing clinical excellence and superior patient outcomes for almost 6 million patient visits per year across more than 200 locations. We employ over 80,000 caregivers worldwide and continue to drive innovation in healthcare.
With over 100 years of history, our “Patients First” philosophy is at the heart of everything that we do.
If you would like to know more, please email recruitment@ccf.org.
Applicant shortlisting and interviews may take place whilst the advert is live, so it may close sooner than expected - please submit your application as soon as possible. Due to the volume of applications, we are not always able to provide individual feedback.Disclosure and Barring Service (DBS) Check
This role may be subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order (as amended) and it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (DBS) to check for any previous criminal convictions.
“Let’s deliver World Class care together!”
As an equal opportunities employer, we aspire to work together to promote a more inclusive work environment, which represents our commitment to celebrate diversity.
CCL is committed to applying its Equal Employment Opportunity/Workforce Diversity and Inclusion Policy at all stages of recruitment and privileging. Shortlisting, interviewing and selection will always be carried out without regard to any Protected Characteristics. When aware of the need to do so and when required, CCL will make reasonable adjustments to its arrangements for interviews and to conditions of employment/engagement for disabled applicants to ensure, so far as practicable, that they do not place such applicants at a substantial disadvantage in comparison to non-disabled applicants.
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