Senior Content Marketing Manager, German-speaking Market
At a glance
Senior Content Marketing role at Clera. Vienna · full-time · €65,000–€85,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the German-market content plan, then write website, landing-page and performance marketing copy in German
- Script YouTube and paid-social ads, and plan organic content across social platforms
- Work with creators, customers and influencers to make content, using research and test results to refine messaging
- Help shape product positioning and go-to-market messaging for the German-speaking market
What you bring
- At least four years in content marketing, copywriting or growth marketing
- Native-level German writing and fluent English
- Background in B2B SaaS or fast-growing software, ideally involving AI or voice technology
- Experience with conversion-focused performance copy, paid ad scripts, organic social strategy, SEO, A/B testing and user research
Who this fits
This senior role suits a German-language content marketer who can cover paid and organic work, test messaging and contribute to product positioning. The role is on-site in Vienna, and visa sponsorship is unavailable.
From the employer
About the Role
Own content marketing for the German-speaking market at a seed-stage B2B AI communications company. You will shape the brand voice across the customer journey and create content that helps businesses understand and trust AI-powered communication tools.
What You'll Do
Develop and execute the content marketing strategy for the German-speaking market.
Write and manage website, landing page, and performance marketing copy in German.
Script ad creatives for YouTube and paid social channels.
Plan and deliver organic content strategies across social platforms.
Collaborate with creators, customers, and influencers to produce authentic content.
Use user research, A/B testing, and performance insights to improve messaging.
Contribute to product positioning and go-to-market messaging.
What We're Looking For
At least 4 years of experience in content marketing, copywriting, or growth marketing.
Experience in B2B SaaS or a fast-growing software environment, ideally in AI or voice technology.
Native German proficiency with excellent marketing writing skills, plus fluent English.
Experience with performance marketing, conversion-focused copy, and scripting paid video and social ads.
Experience developing organic social content strategies and applying SEO best practices.
An analytical, experimental approach, including experience with A/B testing and user research.
Experience collaborating with creators, customers, and influencers, and shaping product positioning and go-to-market messaging.
Compensation & Benefits
Salary: €65,000 to €85,000 annually. Visa sponsorship is not available.
Location
On-site in Vienna, Austria.
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