Performance Marketing Manager (m/w/d)
At a glance
Manager-level Performance Marketing role at Clera. Berlin · full-time · €50,000–€70,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run paid campaigns across several client accounts, making independent calls on strategy and performance
- Build and improve Google Ads and LinkedIn Ads campaigns aimed at generating B2B leads
- Shape account structures and learn each client's business and target audience
- Oversee budgets, tracking, conversion setup and reporting, then respond to CPL, ROAS and pipeline trends
What you bring
- At least one year of practical performance marketing experience
- You have independently launched and optimized campaigns in Google Ads and LinkedIn Ads
- You have managed ad accounts spending at least five figures per month
- You have generated B2B leads and measured outcomes with CPL, ROAS or pipeline
Who this fits
This role suits someone comfortable owning campaign decisions across client accounts and working with B2B lead-generation metrics. You need fluent English and native-level German. It is full-time and hybrid in Berlin, with three office days each week and the first month entirely on-site. Visa sponsorship is unavailable.
From the employer
About the Role
Join a B2B performance marketing agency as a Performance Marketing Manager, running paid campaigns for multiple client accounts. You will help clients generate qualified leads through measurable, data-informed campaign management, working closely with growth consultants and marketing technology specialists.
What You'll Do
Own and develop advertising accounts, making independent decisions about campaign strategy and performance.
Set up, manage, and optimize Google Ads and LinkedIn Ads campaigns for B2B lead generation.
Plan new account structures and quickly understand clients' businesses and target audiences.
Manage ad budgets, tracking, conversion setup, and reporting across multiple accounts.
Monitor KPIs such as cost per lead, return on ad spend, and pipeline, and act on performance trends.
Use additional channels such as Meta Ads or Microsoft Ads where appropriate.
What We're Looking For
At least one year of hands-on performance marketing experience.
Experience independently setting up and optimizing Google Ads and LinkedIn Ads campaigns.
Experience owning advertising accounts with at least five figures in monthly spend.
A track record in B2B lead generation, with results measured through metrics such as CPL, ROAS, or pipeline.
Strong ownership, initiative, and confidence with tracking, conversion setup, and reporting.
Fluent English and native-level German. Agency experience, Meta Ads, Microsoft Ads, or use of AI tools in campaign work are helpful.
Seeking permanent full-time employment and able to work in Berlin three days per week, including the first month fully on-site.
Compensation & Benefits
Annual base salary: €50,000 to €70,000. Visa sponsorship is not available.
Location
Hybrid in Berlin, Germany, with three office days per week. The first month is fully on-site.
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