Performance Marketer, Paid Growth (Consumer Apps)
At a glance
Mid-level Performance Marketing role at Clera. San Francisco · full-time · no salary stated · we estimate $136,672–$155,625.
Clera has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Run Meta and TikTok campaigns, adjusting audiences, offers and budgets as results guide pause or scale decisions
- Turn user-created videos into ads, brief creators and build fresh creative versions each week
- Use AppsFlyer, SKAdNetwork and PostHog to assess results beyond clicks and improve install and couple-activation costs
- Review tests within a day or two and send a performance summary each week
What you bring
- Around one to five years of experience, including hands-on paid acquisition for consumer apps or app-install campaigns
- You have managed actual spend in Meta Ads Manager or TikTok Ads and can show campaign work
- You can write ad hooks and copy, run frequent creative tests and brief creators
- You can analyze mobile attribution, install costs and later activation measures
Who this fits
This mid-level role suits someone who can run paid acquisition hands-on and make campaign and creative decisions. It is on-site in San Francisco or Palo Alto, with remote work available within the United States.
From the employer
About the Role
Own paid acquisition for a consumer apps startup, starting with a couples app preparing for a major app launch campaign. You will manage growth end to end across this app and future products, with Meta as the primary channel and TikTok as a secondary channel.
What You'll Do
Manage campaigns in Meta Ads Manager and TikTok, including audiences, offers, budgets, and decisions to pause or scale.
Turn user-generated content into ads, brief creators, and produce a high volume of creative variants each week, using AI tools where helpful.
Track performance beyond the click using AppsFlyer, SKAdNetwork, and PostHog, optimizing for cost per install and cost per activated couple.
Assess each test within 24 to 48 hours and share a weekly performance report.
Work toward a target of about $2 cost per install at scale for the November campaign.
What We're Looking For
About 1 to 5 years of experience, with hands-on paid acquisition experience for consumer apps or app-install campaigns.
Direct experience managing real budgets in Meta Ads Manager or TikTok Ads, and the ability to demonstrate campaign work.
Strong ad writing skills, including creating hooks and copy, plus experience running frequent creative tests and briefing creators.
Comfort with mobile attribution and performance analysis, including CPI and downstream activation metrics.
Familiarity with AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
Experience building or growing a project of your own is a plus.
Location
On-site in San Francisco, California, or remote within the United States. Palo Alto is also listed as an available location.
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