Performance Marketer, Paid Growth (Consumer Apps)
At a glance
Mid-level Performance Marketing role at Clera. San Francisco · full-time · no salary stated · we estimate $136,672–$155,625.
Clera has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Run Meta and TikTok campaigns, adjusting audiences, offers and budgets as results call for pauses or increased spend
- Shape user-generated clips into ads, guide creators and build a steady stream of creative variations
- Use attribution and analytics data to improve CPI and the cost of turning users into activated couples
- Judge tests within one to two days and prepare a weekly account of performance
What you bring
- Around one to five years of experience, including hands-on management of real-budget Meta or TikTok app campaigns
- You can write ad hooks and copy, adapt creator content, brief creators and run frequent creative tests
- You can interpret campaign results, attribution data and activation metrics using the listed analytics tools
Who this fits
This mid-level role suits someone who can work directly in paid acquisition and creative testing for consumer apps. The role is on-site in San Francisco or Palo Alto, or remote within the United States.
From the employer
About the Role
Own paid acquisition for a consumer app, with responsibility for growth across its launch and future apps. You will work hands-on across campaign management, creative testing, and mobile attribution to drive efficient user activation.
What You'll Do
Manage Meta and TikTok campaigns day to day, including audiences, offers, budgets, and decisions to pause or scale.
Turn user-generated content into ads, brief creators, and produce a steady volume of creative variants, using AI tools where useful.
Track performance beyond the click with mobile attribution and analytics tools, optimizing for CPI and cost per activated couple.
Assess each test within 24 to 48 hours and share a weekly performance readout.
Work toward a target of approximately $2 CPI at scale for the November App Store push.
What We're Looking For
Approximately 1 to 5 years of experience, with hands-on experience managing real-budget Meta or TikTok consumer app or app-install campaigns in Ads Manager.
Ability to write ad hooks and copy, run high-volume creative tests, adapt UGC into ads, and brief creators.
Comfort with campaign data, mobile attribution, and downstream activation metrics, using tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
Experience growing a subscription app with real users and published CPI results is a plus.
Location
On-site in San Francisco, California, or Palo Alto, California, or remote within the United States.
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