Manager, Growth Marketing
At a glance
Mid-level Growth Marketing role at Clera. San Francisco · full-time · $100,000–$200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the user acquisition plan across organic discovery, referrals and creator channels
- Create programs that prompt customers to make and share content
- Find and run micro-creator and influencer campaigns, then assess their results
- Coordinate app store optimization, referral loops, paid acquisition, community and lifecycle initiatives
- Build analytics and attribution systems to show which growth efforts are working
What you bring
- At least five years of relevant experience, including scaling an early consumer app
- Hands-on work with customer-created content and micro-influencer programs, from briefs to results
- Experience choosing priorities across several growth channels
- A ready creator network you can mobilize quickly
Who this fits
This role suits someone ready to build user acquisition as the first growth marketer, working through ambiguity with limited resources. The position is hybrid in San Francisco. Visa sponsorship is unavailable.
From the employer
About the Role
A Series-stage consumer marketplace company is hiring its first growth marketer to build and lead user acquisition from the ground up. You will own the growth strategy across organic, referral, and creator channels, while establishing the measurement and experimentation practices needed to identify what drives sustainable growth.
What You'll Do
Develop and execute a user acquisition strategy across organic, referral, and creator channels.
Build user-generated content programs that encourage customers to create and share content.
Source, manage, and measure micro-creator and influencer campaigns directly.
Run several growth initiatives in parallel, including app store optimization, referral loops, paid acquisition, community, and lifecycle marketing.
Establish analytics and attribution infrastructure to understand the impact of growth efforts.
What We're Looking For
Five to ten or more years of relevant experience, including a track record of growing a consumer app from an early stage to meaningful scale.
Hands-on experience developing user-generated content and micro-influencer programs, including creator briefs, relationship management, and performance measurement.
Experience working across multiple growth channels and deciding which opportunities to prioritize.
An established creator network and the ability to activate relationships quickly.
Comfort working in an ambiguous, resource-constrained environment and developing an approach as you go.
Compensation & Benefits
Annual salary range: $100,000 to $200,000 USD. Visa sponsorship is not available.
Location
Hybrid in San Francisco, California, United States.
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