Head of Marketing

Clera getclera.com Open · verified Aug 22, 2026

On-site Berlin Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Clera. Berlin · full-time · €75,000–€120,000 base.

SalaryStated by Clera

€75,000 – €120,000

Base salary for this role, in EUR per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own strategy, budget, channels, and KPI reporting tied to pipeline impact
Clarify the technical AI voice product through positioning, narrative, and conversion-focused content
Build an AI- and automation-led growth playbook across organic and paid channels
Lead launches for new segments and international markets, especially the UK and US
Run channel experiments, use performance data, and grow the team from a hands-on start

What you bring

At least four years in growth or marketing, including meaningful budget ownership
Show you can turn complex or technical products into clear, memorable messaging
Bring hands-on experience with both organic and paid channels and repeatable growth systems
Use AI and automation tools in marketing workflows, and make decisions from KPI results
Have led teams and international launches, with full fluency in English and German

Who this fits

You'll suit a founding marketing leader who can stay operational while building the function and team. The role is on-site in Berlin, Germany, and requires English and German fluency. Visa sponsorship is not available.

From the employer

About the Role

This is a founding marketing leadership role at a fast-growing B2B/B2C AI SaaS company, giving you full ownership of strategy, budget, and execution. You'll translate a highly technical AI voice product into compelling positioning and build a scalable, AI-first growth engine that drives pipeline — a pivotal hire as the company expands into the UK and US markets.

What You'll Do

Own marketing end-to-end, including strategy, budget, channel mix, and KPI reporting tied to pipeline impact.
Define and evolve the company's positioning, narrative, and content to make a technical product clear and conversion-focused.
Build and run a growth playbook that leverages AI and automation to scale inbound across organic and paid channels.
Plan and execute go-to-market launches for new segments and international markets, with a focus on UK and US expansion.
Continuously test new channels, running experiments and using data to guide decisions.
Start hands-on and progressively hire and develop a high-performing marketing team.

What We're Looking For

4+ years in growth or marketing, with demonstrated ownership of the function and meaningful budget responsibility — ideally at an early-stage company or as an early marketing hire.
Proven ability to translate complex or technical products into clear, memorable positioning and storytelling.
Strong hands-on experience across both organic and paid channels, with a focus on building repeatable growth playbooks.
Data-driven mindset: comfortable designing experiments, tracking KPIs, and making decisions from results.
Deep familiarity with AI and automation tools applied to marketing workflows.
Experience hiring and leading marketing teams while staying operationally involved.
Experience leading international go-to-market launches (e.g. UK/US expansion).
Fully bilingual in English and German — able to craft marketing messaging and collaborate cross-functionally in both languages.

Compensation & Benefits

Salary range: €75,000 – €120,000 per year. Visa sponsorship is not available for this role.

Location

On-site in Berlin, Germany.