Fractional CMO / Head of Marketing
At a glance
C-Suite Marketing Leadership role at Clera. Austria · full-time.
In listing Marketing Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- Set market positioning and go-to-market plans for companies seeking fractional talent and leaders considering fractional work
- Build credibility for fractional C-suite work through thought leadership and market-facing content
- Bring companies onto the marketplace through focused outreach, then guide them through onboarding
- Recruit and onboard senior leaders, while growing both groups through community, referrals and trust
- Oversee marketing channels, content plans and community activities across the marketplace
What you bring
- At least five years leading marketing strategy and delivery for B2B platforms, marketplaces or emerging categories
- A record of generating demand and acquiring users in businesses serving two sides or relying on network effects
- Strength in positioning, brand strategy and thought leadership for emerging markets
- Experience using community, referrals and trust-based marketing to support growth
Who this fits
This suits a senior marketing leader who can set direction and execute across acquisition, content and community. The role is on-site in Austria, and visa sponsorship is unavailable. A co-founder option is noted.
From the employer
About the Role
Lead marketing strategy and execution for a European two-sided marketplace connecting companies with fractional C-suite leaders. This fractional or potential co-founder opportunity will shape the market position, growth engine, and community for an emerging professional services model.
What You'll Do
Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring fractional work.
Build thought leadership and market credibility for fractional C-suite work.
Acquire and onboard companies through targeted outreach and conversion strategies.
Recruit and onboard senior leaders interested in fractional engagements.
Grow both sides of the marketplace through community building, referrals, and trust-based marketing.
Plan and oversee marketing channels, content strategy, and community activities.
What We're Looking For
At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
Proven experience driving demand generation and user acquisition in two-sided or network-effect businesses.
Strength in positioning, brand strategy, and thought leadership for emerging markets.
Experience building communities as a growth channel and using word-of-mouth and trust-based marketing.
Ability to manage multiple channels and content initiatives in an early-stage, fast-changing environment.
Background in the European market and professional services landscape; marketplace supply recruitment experience is valuable.
Compensation & Benefits
Salary range: $70,000 to $500,000 USD annually. A co-founder option is noted. Visa sponsorship is not available.
Location
On-site in Austria.
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