Fractional CMO / Head of Marketing
At a glance
C-Suite Marketing Leadership role at Clera. Austria · full-time.
In listing Marketing Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- Set market entry plans and messaging for businesses seeking fractional executives and leaders pursuing fractional work
- Establish credibility for the fractional executive model with expert content and market-facing ideas
- Convert prospective companies into marketplace participants through focused outreach and signup tactics
- Find senior executives for fractional assignments and guide them through onboarding
- Oversee channel plans, editorial work, and community programs that support growth
What you bring
- At least five years leading marketing and delivering go-to-market plans for B2B platforms, marketplaces, or emerging categories
- A track record of demand generation and user growth for two-sided or network-effect businesses
- Strong experience with brand positioning, thought leadership, and earning credibility in developing markets
- Experience using community, referrals, and trust-based promotion to drive growth
Who this fits
This senior marketing role suits someone comfortable owning both planning and execution in an early-stage, ambiguous setting. The job is on-site in Austria, and visa sponsorship is unavailable. The opportunity may also include a co-founder path.
From the employer
About the Role
Lead marketing strategy and execution for a two-sided European marketplace connecting companies with fractional C-suite executives. This fractional opportunity, with a potential co-founder option, will shape the brand and growth engine for an emerging professional services category.
What You'll Do
Develop go-to-market strategy and positioning for companies seeking fractional leaders and executives exploring fractional work.
Build thought leadership and market credibility for the fractional C-suite model.
Acquire and onboard companies through targeted outreach and conversion strategies.
Recruit and onboard senior leaders who want fractional engagements.
Drive growth through word-of-mouth, community building, and trust-based marketing.
Plan and oversee marketing channels, content strategy, and community activities.
What We're Looking For
At least 5 years of marketing leadership experience building and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
Demonstrated results in demand generation and user acquisition for two-sided or network-effect businesses.
Strong experience with positioning, brand strategy, thought leadership, and establishing credibility in emerging markets.
Experience building communities as a growth lever and using word-of-mouth and trust-based marketing.
Ability to manage multiple channels and content initiatives in an early-stage, high-ambiguity environment.
Experience recruiting and onboarding talent or other supply-side users is valuable.
Familiarity with European markets and professional services is beneficial.
Compensation & Benefits
Base salary range: $70,000 to $500,000 USD annually. Visa sponsorship is not available. A potential co-founder option is part of the opportunity.
Location
On-site in Austria.
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