Fractional CMO / Head of Marketing
At a glance
C-Suite Marketing Leadership role at Clera. Austria · full-time.
In listing Marketing Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- Set market positioning and go-to-market plans for companies seeking fractional talent and executives considering fractional work
- Build credibility for fractional executive work through thought leadership that presents it as an employment alternative
- Bring companies onto the marketplace through targeted outreach and conversion work, then recruit and onboard senior leaders
- Grow participation through referrals, community activity and trust-based marketing across both sides of the marketplace
- Oversee marketing channels and content, alongside community programs serving companies and senior leaders
What you bring
- At least five years leading marketing strategy and execution for B2B platforms, marketplaces or emerging categories
- A record of generating demand and acquiring users in two-sided or network-driven businesses
- Experience shaping positioning, brand and thought leadership for emerging markets, plus building communities to support growth
- Background recruiting and onboarding marketplace talent, with familiarity with European markets and professional services
Who this fits
This suits a senior marketing leader who can handle both marketplace audiences and work across multiple channels in an early-stage, ambiguous setting. The role is on-site in Austria, and visa sponsorship is unavailable.
From the employer
About the Role
Lead marketing strategy and execution for a European two-sided marketplace connecting companies with fractional C-suite executives. This fractional or potential co-founder opportunity will shape the brand and growth engine for an emerging professional services category.
What You'll Do
Develop go-to-market strategy and positioning for companies seeking fractional talent and senior leaders exploring fractional work.
Build thought leadership and credibility around fractional executive work as an alternative to traditional employment.
Acquire and onboard companies through targeted outreach and conversion strategies.
Recruit and onboard senior leaders who prefer fractional engagements.
Grow the marketplace through word-of-mouth, community building, and trust-based marketing.
Plan and oversee marketing channels, content, and community activities that support both sides of the marketplace.
What We're Looking For
At least 5 years of marketing leadership experience building and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
A track record of demand generation and user acquisition in two-sided or network-effect businesses.
Experience developing positioning, brand strategy, and thought leadership for emerging markets.
Experience building communities and using word-of-mouth and trust-based marketing to drive growth.
Ability to manage multiple marketing channels and content strategy in early-stage or high-ambiguity environments.
Experience recruiting and onboarding marketplace supply-side users or talent, and familiarity with European markets and professional services.
Compensation & Benefits
Salary range: $70,000 to $500,000 USD. Visa sponsorship is not available.
Location
On-site in Austria.
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