Fractional CMO / Head of Marketing
At a glance
C-Suite Marketing Leadership role at Clera. Austria · full-time.
In listing Marketing Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape positioning and go-to-market plans for companies seeking fractional executives and leaders looking for fractional work
- Use targeted outreach and conversion tactics to bring companies onto the platform, then guide their onboarding
- Recruit senior leaders for the marketplace and help them get started
- Build credibility for fractional executive careers through thought leadership, community activity and trust-led marketing
- Coordinate channels, content and community programs for both sides of the marketplace
What you bring
- At least five years leading marketing, including go-to-market work for B2B platforms, marketplaces or emerging categories
- A record of generating demand and acquiring users for two-sided or network-effect businesses
- Experience shaping brand and positioning for an emerging market
Who this fits
This senior marketing leadership role suits someone comfortable building strategy and execution in an early-stage, ambiguous setting. The role is described as fractional, with a possible co-founder option, while the employment type is listed as full-time. It is based in Austria, with hybrid work noted; visa sponsorship is unavailable.
From the employer
About the Role
Lead marketing strategy and execution for an early-stage European marketplace connecting companies with fractional C-suite leaders. This fractional opportunity, with a potential co-founder option, will shape the brand, growth strategy, and community from the ground up.
What You'll Do
Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders pursuing fractional work.
Build thought leadership that establishes fractional executive work as a credible career model.
Acquire and onboard companies through targeted outreach and conversion strategies.
Recruit and onboard senior leaders to the marketplace.
Grow the platform through community building, word-of-mouth, and trust-based marketing.
Plan and manage marketing channels, content, and community activities for both sides of the marketplace.
What We're Looking For
At least 5 years in marketing leadership, building and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
Demonstrated results in demand generation and user acquisition for two-sided or network-effect businesses.
Experience developing positioning and brand strategy for an emerging market.
Experience with thought leadership, community growth, and trust-based or word-of-mouth marketing.
Ability to manage multiple channels and content programs in an early-stage, high-ambiguity environment.
European market and professional services experience are a plus, as is experience recruiting and onboarding marketplace talent.
Compensation & Benefits
Salary range: $70,000 to $500,000 USD annually. Visa sponsorship is not available. A co-founder option may be considered.
Location
Hybrid, Austria.
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