Founding Marketing Lead
At a glance
Senior General Marketing role at Clera. Berlin · full-time · no salary stated · we estimate €93,400–€116,056 across Germany.
Clera has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Run campaigns across email, social, web, events, partnerships and paid channels to support customer growth
- Write and distribute newsletters, founder posts, customer stories, videos, webinars, blog posts and social content
- Coordinate product launches across customer-facing channels, then build pages and conversion journeys around them
- Take events from concept through follow-up, including webinars, dinners, conferences and customer gatherings
- Track marketing’s contribution to audience attention, pipeline and revenue, and expand channels that perform
What you bring
- At least three years in marketing at a B2B startup or scaleup
- Strong writing ability in both German and English
- Experience running multichannel campaigns, creating content and organizing customer or industry events
- You can use AI tools for work such as research, writing, design, automation or analysis
Who this fits
This suits a hands-on marketer ready to lead the function, work closely with founders and create campaign assets independently. You’ll need to work on-site in Berlin five days a week. Visa sponsorship is unavailable.
From the employer
About the Role
As Founding Marketing Lead at a seed-stage AI voice software startup, you will own the marketing function and work closely with the founders. You will shape how the market understands the product through campaigns, content, events, and brand-building, while connecting marketing activity to customer acquisition and growth.
What You'll Do
Plan and execute campaigns across email, social media, the website, events, partnerships, and paid channels.
Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.
Turn product launches into coordinated campaigns across customer-facing channels.
Plan and run webinars, dinners, conferences, and customer events from initial concept through follow-up.
Develop campaign concepts and produce assets yourself or work with freelancers, agencies, and AI tools.
Create and optimize landing pages, campaign pages, and conversion journeys.
Test new formats, partnerships, and distribution channels, then scale effective approaches.
Measure how marketing contributes to audience attention, pipeline, and revenue.
What We're Looking For
At least 3 years of marketing experience in a B2B startup or scaleup.
Strong German and English writing skills.
Experience planning and executing multichannel campaigns, producing content, and organizing customer and industry events.
A hands-on approach to writing, building pages, editing assets, and launching campaigns, with the ability to work independently and prioritize effectively.
Strong judgment in content, design, and brand execution, paired with creative and structured thinking.
Experience using AI tools for research, writing, design, automation, or analysis, and a commercial focus on acquisition, conversion, and growth.
Compensation & Benefits
Visa sponsorship is not available.
Location
This is an on-site role, five days per week in Berlin, Germany.
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