Founding Marketer
At a glance
Mid-level General Marketing role at Clera. Munich · full-time · €60,000–€80,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the positioning and messaging for business leaders and legal teams
- Shape the brand across social channels, event materials and the website
- Create LinkedIn posts, newsletters, industry reports and PR content
- Plan DACH roundtables, customer gatherings and conference activities
- Run paid campaigns, test channels and track results from reach through sales pipeline
What you bring
- At least two years of hands-on B2B marketing at a startup or B2B SaaS company
- Fluent German at C1 or C2 level
- Evidence that your marketing has delivered measurable results with complex B2B buyers
- Experience starting a brand, campaign, newsletter, event or marketing function from scratch
Who this fits
This is an on-site role in Munich for a hands-on marketer who wants to build a function from the ground up alongside the founding team. You’ll need to relocate if based elsewhere, and visa sponsorship is unavailable. The stated base salary is €60,000 to €80,000 per year, with an individual equity package.
From the employer
About the Role
Build the marketing function from the ground up at a contract intelligence B2B SaaS company serving complex business customers. You will shape the company's story and create measurable marketing programs in close collaboration with the founding team.
What You'll Do
Develop positioning and messaging that resonates with business leaders and legal teams.
Shape the brand across social media, event materials, and the website.
Create content for LinkedIn, newsletters, industry reports, and public relations.
Develop creative campaigns that build awareness and engagement.
Plan roundtables, customer events, and conference activities across the DACH region.
Run and test paid campaigns on LinkedIn and other relevant channels.
Track results including reach, signups, event attendance, meetings, and sales pipeline.
What We're Looking For
At least 2 years of hands-on B2B marketing experience at a startup or B2B SaaS company, ideally within a 2 to 5 year experience range.
Evidence of measurable marketing impact with complex B2B buyers.
Fluent German at C1 or C2 level.
Experience building a brand, campaign, newsletter, event, or marketing function from scratch.
Experience across content, social media, events, or paid campaigns; marketing analytics experience is useful.
Background in legal technology, SaaS, contract management, entrepreneurship, or venture capital is helpful.
A creative, hands-on approach and comfort working in a fast-paced environment.
Compensation & Benefits
Base salary is €60,000 to €80,000 annually, with an individual equity package. Visa sponsorship is not available.
Location
On-site in Munich, Bavaria, Germany. Candidates based elsewhere must be willing to relocate.
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