Content Marketing Manager, German-Speaking Market
At a glance
Mid-level Content Marketing role at Clera. Vienna · full-time · €65,000–€85,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set content direction for the German-speaking market and keep the brand voice consistent across the customer journey
- Write website and landing page copy, plus conversion-oriented text for paid campaigns
- Develop YouTube and paid-social ad scripts, and plan organic content for social platforms
- Work with creators, customers and influencers to make content, then use research, tests and performance data to refine messaging
- Help shape product positioning and go-to-market messages
What you bring
- At least four years in content marketing, copywriting or growth marketing
- Background in B2B SaaS or a fast-growing software setting
- Native-level German with strong marketing writing, plus fluent English
- Experience with performance-focused copy, A/B testing, performance analysis and scripting paid ads
Who this fits
This role suits a content marketer who can write and shape messaging in German while working fluently in English. It is an on-site role in Vienna, Austria. Visa sponsorship is unavailable.
From the employer
About the Role
Own content marketing for the German-speaking market at a growing AI communications software company. You will shape the brand voice across the customer journey and create content that helps businesses understand and trust AI-powered communication tools.
What You'll Do
Develop and execute the content marketing strategy for the German-speaking market.
Define consistent messaging and brand voice across the customer journey.
Write and manage website and landing page copy.
Create conversion-focused copy for paid marketing channels.
Script ad creatives for YouTube and paid social platforms.
Plan and deliver organic content strategies across social platforms.
Collaborate with creators, customers, and influencers to produce authentic content.
Use user research, A/B testing, and performance insights to improve messaging.
Contribute to product positioning and go-to-market messaging.
What We're Looking For
At least 4 years of experience in content marketing, copywriting, or growth marketing.
Experience in B2B SaaS or a fast-growing software environment.
Native-level German proficiency and outstanding German marketing writing skills, plus fluent English.
Understanding of performance marketing and conversion-focused copywriting.
Experience with A/B testing, performance analysis, and scripting ads for YouTube and paid social.
Experience developing organic social content strategies, with knowledge of SEO best practices.
Ability to contribute to product positioning and go-to-market messaging and to collaborate with creators, customers, and influencers.
Experience with user research; familiarity with marketing AI products or voice technology is a plus.
Compensation & Benefits
Salary range: €65,000 to €85,000 annually. Visa sponsorship is not available.
Location
On-site in Vienna, Austria.
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