Marketing Operations Manager

Clearwateranalytics Open · verified Aug 15, 2026

3 Locations Full-time Manager Marketing Operations

Mid-level Marketing Operations role at Clearwateranalytics. 3 Locations · full-time · $102,000–$144,000 base.

SalaryStated by Clearwateranalytics

$102,000 – $144,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own the marketing technology stack, integrations, vendors, renewals, and related budgets
Keep marketing data clean, governed, enriched, compliant, and ready for reliable reporting
Run lead capture, scoring, routing, MQL handoffs, and Marketing-Sales engagement rules
Measure funnel movement through Opportunity Won and address conversion bottlenecks
Turn funnel and pipeline performance into insights for marketing and revenue leaders

What you bring

At least seven years in hands-on marketing operations within B2B SaaS or a high-growth technology company
At least seven years using Marketo or a comparable automation platform, Salesforce, and marketing analytics tools
Direct experience running inbound lead processes such as scoring, routing, and MQL-to-pipeline movement
Strong data analysis and storytelling skills, with the ability to make complex findings clear to executives
Project management experience across several large, cross-functional efforts, plus interest in testing AI and emerging martech

Who this fits

You’ll suit this role if you’re comfortable owning marketing systems, funnel operations, data quality, and analytics in a B2B SaaS or fast-growth technology setting. The work calls for someone who can build structure in ambiguous, rapidly changing environments, run cross-functional initiatives, and turn complex funnel information into executive-level takeaways. The listing does not state a specific work location, travel expectation, or visa constraint.

From the employer

About the Role

We are looking for a strategic and hands-on Marketing Operations Manager to join our team. This role sits at the intersection of technology, data, and revenue — owning the systems, workflows, and analytics that power our marketing performance from top-of-funnel through pipeline close.

You will be the architect of our marketing tech stack, the engineer behind our automation and campaign infrastructure, and the analyst translating funnel data into executive insights. Partnering closely with Sales, RevOps, and Marketing leadership, you will design scalable processes that ensure every lead is captured, scored, routed, and actioned — while continuously improving conversion rates and pipeline contribution.

Key Responsibilities

Platform Ownership & Governance

Own and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools.

Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms.

Evaluate, implement, and optimize marketing technologies to improve efficiency, scalability, and performance.

Manage vendors, contracts, renewals, account management, and technology budgets.

Data Governance & Database Management

Execute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring.

Develop and enforce taxonomy, naming conventions, and data governance standards across the marketing organization.

Manage data ingestion pipelines and QA processes in collaboration with Data Engineering and BI teams.

Manage database growth and health including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, CCPA).

Funnel Ownership & Lead Lifecycle

Own and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales.

Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks.

Monitor MQL health and velocity, and implement solutions to improve stage progression and conversion rates.

Qualifications

7+ years of hands-on experience in Marketing Operations within a B2B SaaS or high-growth technology environment.

7+ years working directly with marketing automation platforms (Marketo or equivalent), CRM systems (Salesforce), and marketing analytics tools.

Proven track record managing inbound lead funnel operations, including scoring, routing, and MQL-to-pipeline workflows.

Strong analytical and data storytelling skills — ability to translate complex data into clear, executive-ready insights.

Project management proficiency with the ability to manage multiple large-scale, cross-functional initiatives simultaneously.

Curiosity about AI tools and emerging martech; willingness to experiment and integrate new capabilities into workflows.

Comfortable with ambiguity, fast-moving environments, and building processes from scratch.

Salary Range

$102,000.00 - $144,000.00

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits. Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.