[Job-31508] Account-Based Marketing (ABM) Senior Analyst
At a glance
Senior Account-Based Marketing role at CI&T. Campinas · full-time.
Pay not stated Account-Based Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape ABM plans for priority enterprise accounts and segments, then help put those plans into action
- Work with sales and marketing to select valuable accounts and buying groups and build engagement with them
- Use account, intent, engagement and market signals to guide priorities and spot opportunities
- Create tailored account experiences across digital channels, content, events and buyer-journey nurturing
- Track account response and program results, improve targeting, and share recommendations with sales and marketing
What you bring
- At least four years in B2B marketing, including work in ABM, demand generation or growth marketing
- Fluent English and experience marketing to enterprise or otherwise complex B2B audiences
- You understand account segmentation, buyer roles, buying groups, intent signals and B2B purchase journeys
- You have partnered with sales and marketing teams and used AI tools for research, insights, personalization or productivity
Who this fits
This hands-on senior analyst role suits someone who can combine analysis with practical ABM work across marketing and sales. You’ll support priority enterprise accounts in North America while working in a global, cross-functional setting. The role is based in Campinas and follows a hybrid arrangement.
From the employer
At CI&T, we help large enterprises transform the potential of AI into real business impact with AI Deployment, AI-native execution, and tech-integrated business solutions.
With 30 years of experience in technological transformation, we accelerate innovation with expertise in Agentic SDLC, Application modernization, Data & AI, Martech and Business strategy.
We are 8,000 CI&Ters across more than 25 countries, collaborating to build solutions with real impact. AI is already part of how we work, evolve, and innovate every day.
About the Role
CI&T is looking for a Senior Account-Based Marketing Analyst to support our Account-Based Marketing strategy for priority enterprise accounts in North America.
This role is a hands-on role working across Marketing and Sales to help identify and prioritize target accounts, uncover account and buyer insights, strengthen engagement with key audiences, and support programs that contribute to pipeline and growth.
The ideal candidate combines strategic thinking, strong analytical skills, marketing technology expertise, and hands-on experience in B2B and ABM environments.
What You’ll Do
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Support the development and execution of ABM strategies for priority accounts and market segments.
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Partner with Sales and Marketing to identify, prioritize, and engage high-value accounts and buying groups.
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Use account, intent, engagement, and market insights to inform ABM priorities and opportunities.
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Help develop personalized approaches for key accounts across digital, content, events, and other marketing touchpoints.
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Support lead nurturing and account engagement programs throughout the buyer journey.
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Work across Marketing teams to ensure ABM priorities are integrated into broader demand generation and go-to-market initiatives.
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Leverage marketing technology and AI tools to improve account intelligence, personalization, efficiency, and decision-making.
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Monitor account engagement and program performance, identifying opportunities to improve targeting and effectiveness.
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Partner with Marketing Operations to maintain strong data, reporting, and processes supporting ABM programs.
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Share insights and recommendations with Marketing and Sales stakeholders to support ongoing account growth.
What You Bring
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4+ years of B2B marketing experience, including experience with Account-Based Marketing, demand generation, or growth marketing.
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Fluent English proficiency.
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Experience working with enterprise or complex B2B audiences.
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Understanding of account segmentation, personas, buying groups, intent data, and B2B buyer journeys.
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Experience partnering with Sales and cross-functional Marketing teams.
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Familiarity with platforms such as 6sense, Demandbase, HubSpot, Salesforce, or similar tools.
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Experience using AI tools to support marketing research, insights, personalization, or productivity.
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Strong analytical, organizational, communication, and project management skills.
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Ability to work effectively within a global, cross-functional environment.
Preferred
Experience supporting North American or global go-to-market teams and experience within technology, consulting, professional services, or another complex B2B environment.
Our benefits: -Health and dental insurance -Meal and food allowance -Childcare assistance -Extended paternity leave -Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass; -Profit Sharing and Results Participation (PLR); -Life insurance -Continuous learning platform (CI&T University); -Discount club -Free online platform dedicated to physical, mental, and overall well-being -Pregnancy and responsible parenting course -Partnerships with online learning platforms -Language learning platform And many more! More details about our benefits here: https://ciandt.com/br/pt-br/carreiras At CI&T, inclusion starts at the first contact. If you are a person with a disability, it is important to present your assessment during the selection process. See which data needs to be included in the report by clicking here.This way, we can ensure the support and accommodations that you deserve. If you do not yet have the assessment, don't worry: we can support you in obtaining it. We have a dedicated Health and Well-being team, inclusion specialists, and affinity groups who will be with you at every stage. Count on us to make this journey side by side.Not this one either?
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