Marketing Manager / Account-Based Marketing (ABM)
At a glance
Mid-level Account-Based Marketing role at IFS. Paris · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build named-account plans with sales leaders, then rank strategic accounts and map their buying committees
- Create personalized campaigns across digital channels, executive outreach, events, direct mail, and customer advocacy
- Join sales planning for priority opportunities and equip teams with intelligence, engagement data, and tailored assets
- Track account engagement and pipeline impact, using campaign results and sales input to improve programs
- Control ABM budgets while coordinating agencies, data suppliers, technology vendors, and ABM platforms
What you bring
- At least six years in B2B enterprise marketing and three years delivering enterprise ABM programs
- Hands-on experience partnering with enterprise sales teams on strategic opportunities
- Background in enterprise software, SaaS, or industrial technology, with familiarity with complex buying journeys
- Experience using ABM platforms alongside marketing automation and CRM systems
- Business-level English, with German or French preferred
Who this fits
You’ll suit a regional ABM owner who can connect personalized marketing programs to enterprise sales priorities across South and Central Europe. The role is based in France or Germany, with France preferred in the location details, and works across DACH, France, Iberia, and Eastern Europe. Strong matrix collaboration, account insight, and pipeline measurement are central to the job.
From the employer
IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.
At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.
If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.
ROLE OVERVIEW
The Account-Based Marketing (ABM) Marketing Manager is responsible for designing and executing account-based marketing programs that accelerate pipeline and revenue from IFS's highest-value target accounts across South & Central Europe (DACH, France, Iberia and Eastern Europe).
Working in close partnership with Regional Sales Directors, Industry Marketing and Global Campaigns, this role develops personalised, multi-channel engagement strategies for named accounts and buying groups, ensuring marketing investment is focused on the opportunities with the highest commercial potential.
This role is the regional owner of the ABM strategy and execution framework and acts as the primary marketing partner for enterprise sales teams pursuing strategic accounts.
Reports to: Marketing Manager Net New – South & Central Europe
Location: Germany or France (preferred)
KEY RESPONSIBILITIES
Account Strategy
Develop the regional ABM strategy aligned to regional sales priorities such as Strategic, Enterprise and nominated T100 accounts.
Build and maintain named account lists with Sales Leadership.
Segment accounts into Tier 1 engagement programmes.
Identify buying committees and key personas within strategic accounts.
Campaign Development & Execution
Design personalised 1:1 campaigns.
Coordinate digital, executive engagement, events, direct mail and customer advocacy activities.
Develop account-specific messaging and value propositions.
Sales Partnership
Participate in Sales account planning sessions and align marketing activities to strategic opportunities.
Support deal acceleration and expansion campaigns.
Enable sales with market intelligence, account intelligence, engagement insights and personalized assets.
Measurement & Optimization
Track account and buying group engagement.
Measure influence on pipeline creation and acceleration.
Optimize programs using campaign performance and sales feedback.
Budget & Vendor Management
Manage ABM program budgets and ensure cost-effective execution.
Coordinate with agencies, data providers and technology vendors, including ABM platforms.
SUCCESS METRICS
Marketing sourced pipeline from named accounts
Marketing influenced pipeline
Target account engagement score
Buying committee penetration
Pipeline velocity improvement
Win rate improvement
Average deal size
Sales satisfaction
REQUIRED EXPERIENCE
6+ years B2B enterprise marketing.
3+ years executing enterprise ABM programs.
Experience working alongside Enterprise Sales teams.
Knowledge of account-based marketing platforms.
Experience in enterprise software, SaaS or industrial technology.
Skills
Proven success in ABM or strategic B2B marketing within an enterprise software / SaaS environment.
Strong understanding of complex sales cycles and multi-stakeholder buying processes.
Experience with ABM platforms, marketing automation and CRM.
Data-driven mindset with the ability to translate insights into action.
Excellent stakeholder management and collaboration skills in a matrix environment.
Business-level English, plus German or French preferred.
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