Paid Media Coordinator (Ad Ops)
At a glance
Mid-level Paid Media role at Cineplex. Toronto · full-time · no salary stated · we estimate CA$86,064–CA$92,500.
Cineplex has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Run in-house digital campaigns mainly through Meta Ads Manager, with room to learn additional platforms
- Help assess media plans and agency-run campaigns, then organize performance data for recommendations
- Align campaign wrap-up reports with the agency and prepare reports for media purchased internally
- Coordinate with teams across departments to meet their marketing needs and maintain campaign audience segments
- Update budgets, process invoices, manage contracts and resolve billing discrepancies with agency partners
What you bring
- At least one year trafficking, optimizing and reporting on campaigns in Meta Ads Manager
- Experience maintaining budgets and reconciling invoices
- Strong Excel skills, along with working ability in Word and PowerPoint
- Quantitative and communication skills, with care for accuracy while handling multiple tasks
Who this fits
This mid-level coordinator role suits someone who wants hands-on paid media execution and reporting, with direct support from a senior manager. You’ll work from the Toronto office three days per week.
From the employer
What you will do:
As a Paid Media Coordinator, you'll be a crucial player within our consumer marketing team, working across various business lines including Brand, Digital Commerce, Film, LBE and more. Reporting directly to the Sr. Manager, Paid Media, you'll drive impactful media performance. If you're passionate about media strategy and thrive in a collaborative, data-driven environment, we’d love to hear from you!
This position is hybrid (3 days in the office per week). Office location is 1303 Yonge Street, Toronto.
Responsibilities:
Media Campaign Execution
- Execute in-house digital media campaigns primarily on Meta ads manager with the opportunity to learn about other platforms.
- Support Manager to review media plan strategies and campaigns executed by the media agency.
Campaign Analysis and Reporting
- Assist in the development and organization of supportive data for plans and recommendations to illustrate campaign performance.
- Assist the agency in developing and aligning on campaign post reports, as well as creating those in support of campaigns bought internally.
Collaboration
- Work closely with key stakeholders across multiple departments to support individual marketing needs.
Financial Tracking
- Responsible for updating budgets and budget summaries, processing invoices, manage contracts and reconciling any billing issues with our agency partners.
Audience segment creation and maintenance
- Create and maintain audience segments for campaigns based on the targeting strategy.
What You Will Need:
- Bachelor's degree or concentration in advertising, marketing, business administration, and communications preferred
- A minimum of 1 year of experience on Meta Ads Manager trafficking, optimizing and reporting on campaigns is required. Bonus points for experience with LinkedIn, Snapchat, and Google Ads Manager.
- Experience inputting and maintaining budgets along with reconciling invoices.
- Experience with media buying particularly with paid media platforms such as Meta Ads Manager and Google ads Manager.
- Strong experience with Excel, Word and PowerPoint.
- Detail-oriented, able to multi-task and produce accurate work.
- Good quantitative skills, including analytical abilities and math proficiency.
- Strong verbal and written communication skills.
- You enjoy learning new skills and look forward to new challenges, with a desire to learn and grow.
Inclusion & Diversity
Cineplex, its subsidiaries, and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable.
Accessibility
We are committed to improving access and opportunities for all individuals, including those with disabilities by identifying and removing barriers that may prevent, inhibit, or restrict their access to employment opportunities. If you require accommodation at any stage of our hiring process (application, interviews, assessments, and placement), please contact us at 416-323-6600 or via email at jobs@cineplex.com.
Use of AI
We use AI-assisted tools to help us review applications and support parts of the recruitment process. However, every application is reviewed by our HR team, and all hiring decisions are made by our people, not by AI.
This is a new position and is being actively recruited for.
While we appreciate all interest, only those candidates selected for an interview will be contacted.
Wage ($):
$55,00.00 – $65, 000.00CAD
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