Growth Specialist / Sr. Specialist
Hybrid Zincirlikuyu Full-time Senior Growth Marketing
Senior Growth Marketing role at Çiçeksepeti. Zincirlikuyu · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and refine email, push, SMS, and in-app popup campaigns
- Create customer segments so personalized messages reach relevant users at the right moments
- Run A/B experiments and use tailored content to deliver your area’s KPIs
- Take customer lifecycle initiatives from start to finish and share actionable insights
- Improve tracking, dashboards, and targeting through data from multiple sources
What you bring
- At least three years managing CRM campaigns; Industrial or Management Engineering is preferred
- Knowledge of cross-channel engagement platforms such as Braze or Insider
- Fluent written and spoken English
- Strong interest in digital marketing and learning new technologies
- Clear communication, customer focus, and comfort producing work at speed
Who this fits
You’ll suit this role if you enjoy owning growth work, testing ideas, and using customer data to improve digital marketing. It fits a deadline-focused, customer-minded communicator who is eager to learn new technology. The position is based in Zincirlikuyu with a hybrid working arrangement.
From the employer
Want to join us as we move closer to becoming the greatest gifting company in the world?
We’re looking for bright, intellectually curious young professionals ready to bring out the best in themselves to kick off an exciting career devoid of corporate buzzwords and bureaucracy. Instead, we offer real-life cases to resolve and a true taste of professional life in a high-growth, high-speed tech company.
If you want to hold full accountability of your work, if you want to be heard when you have new ideas to contribute to the business, and if you’re ready to experience an exceptional on-the-job training; then you’re ready for the challenge.
🎯Your Journey Begins: Embrace the Exciting Adventure Ahead!
- Build, track and optimize email, push, sms and in-app campaign pop-ups
- Build out customer segmentation to send personalized targeted communications to the right users at the right time
- Own your area of expertise and meet key KPIs by performing A/B tests, creating targeted segmentation, and using personalized content
- Deliver customer lifecycle projects from start to finish, providing actionable data insights to stakeholders with key takeaways and recommendations
- Provide consistency of all customer behaviour touchpoints
- Make sure customer data is tracked properly across platforms and provide single view of the customer
- Utilize customer data through marketing automation and product analytics tools
- Analyze data from multiple sources to drive optimization and improvement of targeting, segmentation and personalization
- Support team in building comprehensive reports and dashboards of all relevant KPIs to track and improve performance
- Understand the business needs, provide insightful analysis for key business stakeholders
🥰Are You the One We’re Seeking?
- You have 3+ years experience in CRM campaign management (Industrial Engineering/Management Engineering will be preferred)
- You have knowledge about cross-channel customer engagement tools (e.g Braze, Insider)
- You’re fluent in written and oral English
- You’re passionate about digital marketing and eager to learn new technologies
- You’re a deadline oriented, fast-paced producer
- You have excellent written and verbal communication skills
- You have the customer-oriented attitude
😎What’s in here for you?
- 🎉Fun and Adventure Await: Get ready for exhilarating team adventures and unforgettable company activities that will create memories to cherish! 🌈
- 🌈🛍️ Take excellent care of yourself: Wellbeing program, Momento, and More!
- 💪 Energize Your Day, Your Way: From Gym to Nature with MultiSport! Whether you prefer a high-intensity workout, a peaceful yoga session, or a refreshing swim — with our MultiSport partnership, wellness is always within reach. Reboot your energy and embrace movement wherever you are! 🌿🏋️♀️🧘♂️
- 🎩Express Your Unique Style: No more stuffy suits or uncomfortable attire. Embrace your personal style and wear whatever makes you feel confident and comfortable. 👗👕
- 📚Unlock Your Potential: Biweekly Learning Hours and a Vast Training Library Await! 🎓 Never stop learning and growing! With unlimited access to top-notch training resources like Udemy and more, your professional growth knows no limits! 🚀
- 🥰Join Vibrant Social Clubs: Connect, Collaborate, and Create Lifelong Friendships!🎉Be part of our vibrant social clubs, where you can engage with colleagues who share your passions and interests. Cultivate meaningful connections, foster collaboration, and create memories that extend beyond the workplace.🤝
- 🤝Seamless Onboarding: Receive a Warm Welcome and a Smooth Transition! 📋 Our dedicated onboarding process ensures you feel supported and empowered from day one. We provide comprehensive training and resources to help you settle into your role quickly and effectively. 🌟
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