growthroles

Radisson Director of Sales & Marketing

Choice Hotels Open · verified Sep 21, 2026
LaCrosse WI - Radisson Hotel LaCrosse Full-time Director Marketing Leadership

At a glance

Leadership Marketing Leadership role at Choice Hotels. LaCrosse WI - Radisson Hotel LaCrosse · full-time.

Pay not stated Marketing Leadership salary

RoleMarketing Leadership
SeniorityDirector
LocationLaCrosse WI - Radisson Hotel LaCrosse
EmploymentFull-time
PostedSep 1, 2026 · 2w ago
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • You'll lead hotel sales, revenue management, and marketing efforts to grow top-line revenue
  • You'll set sales targets around the forecast, build customer relationships, and coach the team on results
  • You'll keep executives, corporate contacts, and owners informed as business priorities change
  • You'll represent the hotel at networking and community events while supporting service and brand advocacy

What you bring

  • You bring a high school diploma, with a bachelor's degree preferred
  • You bring at least five years of hotel sales management, including two years with an upscale brand in the past five years
  • You can manage owners and teams, settle conflicts, and work effectively with other hotel leaders
  • You can use Microsoft Office, Delphi, and/or Opera and interpret STR, TravelClick/Kalibri Labs, GDS, and online booking data

Who this fits

You'll fit a senior property sales leader who can travel, represent the hotel locally, and work across ownership, corporate, and hotel teams. You'll need legal authorization to work in the United States and must complete a background check and E-Verify. You must also sit, stand, and walk for extended periods and move up to seventy-five pounds.

From the employer

Choice Hotels International, Inc (NYSE: CHH) is one of the largest lodging franchisors in the world. A challenger in the upscale segment and a leader in midscale and extended stay, Choice® has more than 7,400 hotels, representing over 625,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that run the gamut from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® loyalty program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.

The ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity are key to our success in inspiring Loyalty, Growth, and the Hospitality Spirit.

Our managed hotels portfolio includes Radisson Blu, Radisson, Radisson Red, Park Plaza, and Country Inn & Suites by Radisson.

The always beautiful Radisson Hotel Lacrosse is looking for their next sales expert to lead as Director of Sales & Marketing. As an Executive Leader of the property’s sales department, you will be responsible to drive all top line revenues in assigned hotel with leadership, revenue management, and marketing/sales.

Benefits when you Make It Your Choice:

1st Day

  • Employee Hotel Discount Rate

  • Friends and Family Hotel Discount Rate

  • Free Daily Meal

  • Paid Vacation

  • Personal Holiday

  • Paid Holidays

1st of the Month following 30 days:

  • Full benefits package to our full-time employees, including health, dental, vision, short & long term disability, auto insurance, and so much more!

  • Employer paid Accident insurance and HSA contribution

  • 401(k) Retirement Plan

Key Responsibilities:

  • Participates in the development and implementation of business strategies for the hotel which are aligned with RHGA’s overall mission, vision values and strategies

  • Develops and implements strategies and practices which support employee engagement

  • Creates 100% guest satisfaction by providing the Radisson experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations

  • Performs other duties as required by Management to provide 100% Guest Satisfaction and genuine hospitality to our Guest

Responsibility #1 (75%): Directing and establishing sales goals and customer relationships that align with the monthly, quarterly, and annual forecast. Providing direction and coaching to team on meeting and exceeding deliverables.

Responsibility #2 (20%): Providing exceptional communication to Executive Committee, Corporate and Ownership to ensure developments, goals and demands are being met as business needs evolve.

Responsibility #3 (5%): Attend networking events, participate in community involvement opportunities, and serve as a strong presence for hotel service and brand advocacy.

Requirements:

  • High school diploma required, bachelor’s degree preferred

  • Minimum five years sales management experience within the hotel industry

  • Minimum two years at an upscale brand in past five years in sales management

  • General knowledge of contract laws

  • Experience managing owner relationships

  • Experience managing a team

  • Able to resolve conflicts; guests, supervisor and employee

  • Able to collaborate effectively with other hotel employees and managers to ensure teamwork

  • Ability to interpret and implement strategies based on reviews of STR, TravelClick/Kalibri Labs, GDS audits, Online Booking tools

  • Expert computer skills including Microsoft Office suite, Delphi and/or Opera, including Catering and Convention Services deliverables

  • Knowledge of hotel operations including; preparation of business plans, budget forecasting, quality assurance program, hospitality law, and long-range planning

  • Ability to travel

Physical Demands:

  • Required to stand, sit, and walk for extended periods of times

  • Lift, carry, or otherwise move and use of force or exertion up to 75 lbs.

  • Use of manual dexterity of common office equipment; such as but not limited to, computers, printers, phones ect.

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity are key to our success in inspiring Loyalty, Growth, and the Hospitality Spirit.

Choice Hotels International is an equal opportunity employer and affirmative action employer. Employment practices and decisions are not influenced by an applicant’s race, color, religion, sex, national origin, age, sexual orientation, gender identity or express, disability veteran status, genetic information or any other characteristic protected by law.

In compliance with the Immigration Reform and Control Act of 1986, this offer of employment is conditional upon your presenting documents verifying your identity and legal authorization to work in the United States. All offers of employment are conditional upon the satisfactory completion of a background check and E-Verify.

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