Senior Global Influencer Manager
At a glance
Senior Influencer Marketing role at Charlotte Tilbury. London · full-time.
Pay not stated Influencer Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape global influencer plans to grow advocacy, using different creator communities to lift awareness, brand affinity, conversion and VIT
- Run campaigns for colour, fragrance and holiday, from strategy and talent selection through regional guides and global recaps
- Build an ongoing ambassador group, handling profile selection, rate and deliverable discussions, contracts, partner relationships and results
- Review monthly global performance, help regions improve local reporting, and guide markets on activations and budget allocation
- Track organic creator content for a reusable social asset bank, and support affiliate recruitment and influencer input to global campaigns
What you bring
- Extensive influencer marketing experience in beauty, fashion or entertainment
- Strong skills in building networks and lasting professional relationships
- Clear spoken and written communication, with a results-focused approach
Who this fits
You’ll suit a senior influencer marketer who can coordinate with regional teams and global marketing partners while managing campaigns, budgets and creator relationships. The role is based in London and listed as onsite; the posting also describes the company’s working model as hybrid.
From the employer
Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.
Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.
We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.
About the role
We are looking for an experienced, talented and passionate Senior Global Influencer Manager to join our Global Talent team, to supercharge our colour, fragrance and holiday strategy, drive KPIs and manage our global influencer campaigns and relationships.
As a Senior Global Influencer Manager you will
- Develop a global strategy that helps identify new, plus grow existing advocacy; utilise the right mix of influencer communities to drive awareness, brand love and conversion culminating in delivering on KPIs and increasing VIT.
- Develop and manage end-to-end influencer campaigns across colour, fragrance and holiday campaigns. Including framing the campaign strategy, developing timelines, curating talent, devising playbooks for regions and generating global wrap reports.
- Provide both post-campaign reporting and monthly global analysis to inform future campaigns: ensuring regions are providing accurate local data reporting to feed into global perspective.
- Build a squad of global Influencers who will create content on an on-going basis and act as ambassadors for our brand. This will include identifying suitable profiles, negotiating rates and deliverables, managing contract development, maintaining strong relationships and providing reporting. Key to work collaboratively with regional teams to achieve this.
- Maintain a holistic overview of all influencers activities, supporting local teams with guidance and focus on driving VIT results, connecting markets who will benefit from other market Influencer activations, plus initiate and develop relationships with influencers in new regions to spread wider colour, fragrance and holiday advocacy and credibility.
- Responsibly represent the brand and manage relationships with all Influencer partners, talent managers, media and contacts at social networks
- Manage the colour, fragrance and Holiday global Influencer budget to drive tactical global activations and provide recommendations to markets on ideal budget splits per campaign.
- Capture and track organic Influencer content and build a bank of assets for our Social Media team to use across all platforms
- Support Affiliate Team with recruitment to our social commerce program, Magic Beauty Stars, working closely with the Regions
- Work with cross functional global teams from marketing to social to ensure influencers are factored in to key global campaigns: support with selection and contract negotiation ensuring VIT and KPIs are a key consideration.
- Be an expert in social listening tools (Traackr, Dash Hudson, etc.) and provide organised reporting and impactful recaps and presentations
- Be a strategic thought partner and leader within the Global Marketing Team and provide influencer marketing support to all markets.
About you
- Extensive experience across Influencer Marketing within beauty (make up and fragrance experience would be ideal), fashion or entertainment
- Strong networking and relationship-building skills
- Innovative thinker and creatively driven
- Self-motivated, action-oriented and ambitious with a positive "can-do" attitude
- A keen interest in all things beauty/fashion and an avid follower of relevant news and social trends
- Results driven with excellent verbal and written communication skills
Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.
While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We’re a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your furry friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.
Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.
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