Assistant Manager, Influencer Marketing
At a glance
Manager-level Influencer Marketing role at Charlotte Tilbury. New York · full-time · $80,000–$90,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run influencer campaigns from planning through talent selection, creator relationships, delivery and performance reporting
- Coordinate with marketing and partner teams to execute campaigns, while connecting creator engagement with sales outcomes
- Build creator and agency relationships, arrange product seeding and milestone gifts, and keep the influencer community engaged
- Oversee paid partnership timelines, on-site execution, content capture, approvals and posting
- Plan influencer events and use campaign results to shape social and digital strategies
What you bring
- You have two to three years in communications, public relations or influencer relations
- You bring luxury or beauty experience and understand social media performance across platforms
- You have used digital analytics and social listening tools to assess campaign results and ROI
- You can present clearly, write well and manage multiple projects with close attention to detail
Who this fits
This role suits a hands-on relationship builder who can handle several influencer projects and collaborate across teams. It is an assistant manager position reporting to the Director of Influencer Marketing, based onsite in New York. The stated base salary range is $80,000 to $90,000 per year.
From the employer
About Charlotte Tilbury Beauty
Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.
Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.
We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.
About the Job
Charlotte Tilbury is looking for a highly motivated Assistant Manager, Influencer Marketing to be an integral part of the Influencer Marketing team in North America. This person will be responsible for supporting the day-to-day management and execution of Influencer marketing programs. This role will assist the team in relationship-building activities, sponsored content, event planning, reporting, and networking to make Charlotte Tilbury the most loved beauty brand.
As an Assistant Manager, Influencer Marketing you will
Responsibilities and essential job functions include but are not limited to the following:
- Develop and manage Influencer campaigns from end-to-end including strategy, talent curation, Influencer relations and reporting
- Align with Marketing regarding all campaigns and seamlessly collaborate with cross functional teams to enable agile, effective execution of programs and brand priorities
- Measure impact and report on all Influencer campaigns via ‘Traackr’
- Proactively develop and foster relationships with Influencers/Content Creators to share brand story, promote product launches and create campaigns that result in engaging branded content
- Create an unparalleled Influencer experience to keep them engaged with the brand
- Assist in social and digital strategies that increase brand awareness and customer acquisition
- Think strategically about all things social media and ecommerce
- Build strong working relationships with talent agencies/Agents, Influencer networks and vendors
- Liaise with sales and digital teams to draw correlations between Influencer engagement and sales
- Proactively seek out new social platforms and develop engagement strategies
- Maintain influencer community engagement through key relationship building meetings and follow ups, new creator seedings and milestone giftings
- Support the influencer coordinator as needed on mailer strategy and community list assessment.
- Nurture best in class relationships with Global teams
- Assist with any photoshoot, content creation management, and strategy on an ad hoc basis
- Maintain a pulse on current and future social/industry trends to identify innovative concepts
- Participate in all aspects of event planning from beginning to end
- Simultaneously lead multiple projects relying on strong project management and organizational skills
- Paid partnerships – Lead in all execution in timelines and onsite operations, content capture, approvals, and timely posting of all Influencer content
Who you will work with
- Reporting to Director, Influencer Marketing
Requirements
- 2-3 years of experience in Communications, Public Relations, Influencer/Advocacy relations
- Passion for new technologies, brand development, and storytelling
- Luxury and/or Beauty experience
- Thrives in a highly entrepreneurial environment with an all-hands-on-deck attitude
- A natural relationship builder with the ability to work well with a network of peers, partners, and industry contacts
- Deep understanding of the social media mechanics and performance marketing across Instagram, Facebook, YouTube, LinkedIn, Twitter, TikTok, Snapchat, and Reddit
- Experience in digital analytics and social listening tools, measuring campaign ROI and metrics that support overall Influencer strategy
- Strong technical skills including MS Office, PowerPoint, social platforms existing and new, and tools including Traackr
- Excellent presentation and written + verbal communication skills
- Must demonstrate flawless attention to detail while juggling multiple projects at one time
- Being a team player is of the utmost importance in a highly collaborative environment
Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.
While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.
Benefits
Base Salary Range $80,000-90,000**
Company Benefits
- Generous staff discount to use on all products
- Medical, dental, and vision benefits
- Commuter Benefits (Pre-tax)
- Flex Spending Account (FSA)
- Employee Assistance Program (EAP)
- 401(k) with Company match
- Paid Time Off
- Birthday PTO
**Charlotte Tilbury, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting**
At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.
Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.
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