HEAD OF ECOMMERCE
At a glance
Director-level Ecommerce Marketing role at CHARLES & KEITH Group. Charles & Keith US · full-time · no salary stated · we estimate $181,450–$242,575 across the United States.
CHARLES & KEITH Group has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Lead the five-person regional group, setting goals and workloads while coaching performance and career growth
- Run North American ecommerce trading and use traffic, conversion, average order value, retention and profit data to choose actions
- Improve digital merchandising, CRM, conversion and customer experience alongside regional and global partners
- Set Community and PR priorities, then coach the team members responsible for delivery
- Present regional performance and recommendations to UK and global leaders, while sharing local insights with decision-makers
What you bring
- You have experience managing and developing a team, including setting objectives and supporting career growth
- You can use ecommerce performance measures to guide trading decisions across traffic, conversion, retention and profitability
Who this fits
This director-level role suits someone who can lead a five-person team and align ecommerce, Community, PR and Operations around regional commercial plans. The remit spans three North American markets and involves working with UK and global leadership.
From the employer
We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
People & Team Leadership
- Directly manage, motivate and develop the five-person regional team.
- Set clear team and individual objectives, priorities and ways of working.
- Hold regular one-to-ones, give clear feedback and support career development.
- Create accountability for performance while empowering team members to make decisions within their areas.
- Bring Ecommerce, Community, PR and Operations together around one regional commercial plan.
- Manage workload and capacity across the team, addressing performance, capability or resource gaps where needed.
- Build a positive, high-performance culture based on ownership, collaboration and open communication.
Ecommerce & Commercial Performance
- Own the regional ecommerce trading rhythm and execute the North American trading calendar.
- Monitor traffic, conversion, AOV, retention, customer growth and profitability, turning performance data into clear actions.
- Drive improvements across digital merchandising, CRM, conversion and customer experience.
- Partner with Merchandising, Marketing, Operations and Finance to support forecasts and commercial plans.
- Work with global digital and technology teams to prioritise and deliver initiatives locally.
- Identify local trading opportunities, competitor activity and customer trends across the three markets.
Community & PR Oversight
- Set clear regional priorities for Community and PR, ensuring activity supports brand and commercial objectives.
- Coach and hold the relevant team members accountable for delivery rather than personally executing every initiative.
- Ensure local activity aligns with global brand direction while remaining culturally relevant.
- Identify regional partnerships, creators and cultural moments that can build awareness and engagement.
Stakeholder Management
- Represent the North American business with UK and global leadership, providing a clear performance narrative and recommendations.
- Work closely with Marketing, Operations, Merchandising, Finance and HQ functions to unblock delivery and improve performance.
- Translate global priorities for the local team and regional insights for decision-makers.
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