Senior Integrated Media and Digital Communication Strategy Manager

Chanel Open · verified Sep 11, 2026

Shanghai Full-time Senior Communications

Senior Communications role at Chanel. Shanghai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape integrated media plans around brand and business goals
You'll test audience and media levers to improve prospect and client engagement
You'll work with PR, business and communication teams to deliver shared objectives
You'll connect POE activity across touchpoints, omni-channel platforms and digital ecosystems
You'll track media developments and trial approaches that improve efficiency

What you bring

Bring at least fifteen years of media experience, with strategy planning and preferably insights or analytics
Understand audience and media planning across 360 touchpoints, omni-channel platforms and digital ecosystems
Communicate and organize effectively in spoken and written Chinese and English
Have Mainland China work experience and, preferably, luxury-brand media exposure
Show account or strategy leadership across brands, or in-house media planning across product lines

Who this fits

This suits a senior media strategist who can connect holistic POE communications with brand and business objectives. You'll collaborate with local PR and event colleagues, division marketing managers, regional or global teams, media partners and agencies. Mainland China work experience is required, and the role is based in Shanghai. Chinese and English are required for spoken and written communication.

From the employer

Job Purpose:

As a team, drive and execute the Integrated media strategy and impel aligning with goals to answer Brand/ Business objectives, with the best-in-class solution in media efficiency and media investment management.

CONSUMERS

To continue test & learn the best levers of prospect/ client engagement to meet the brand/ business ambitions

INTERNAL TEAMS

Collaborate with pr & business team, be a trusted partner to achieve the objectives together
Key contributor to the POE integrations

MEDIA MARKET

On top of the evolving media trends and define the implications for the house
Test and Learn new approach to enhance media efficiency and innovations

What you can bring to the team

Person Specifications:

Academic / Professional Qualifications/Work Experience

Experience required: 15+ years media industry experience (Strategy media planning, Insights & analytics preferred)
Good understanding in audience/ media planning to 360 touchpoints/ omni channel platforms/ digital eco-system in the context of holistic P/O/E integration and communications
Good communication, organization, analytics skills, in spoken and written Chinese and English language
Agency side: Proven record in account lead, strategy lead, managing multiple brands business is preferred
In-house side: Strategic media planning experience for multiple product lines is preferred
Luxury brand media experience is preferred
Mainland China working experience is a must

Key Interactions / Stakeholders:

INTERNAL

Report to Head of Integrated Media and Digital Communication Strategy
Local Communication teammates (PR/Event)
Key Interactions beyond Local Communications Team: Head of Marketing (Managers) of different Divisions
Global/region media/division team

EXTERNAL

Media Partners and suppliers
Agency LMM/AG when relevant