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VP Sales - Consumer Products | United States

CascadesCanadaULC cascades.com Open
Wagram VP Sales Leadership

At a glance

VP-level Sales Leadership role at CascadesCanadaULC. Wagram · no salary stated · we estimate $153,138–$245,000 across the United States.

Estimated pay

CascadesCanadaULC has not published a salary for this role. The figure below is our estimate, not theirs.

$153,138 – $245,000
What the middle half of lead sales leadership roles in the United States paid, among postings that did state a salary.
Worked out from 934 postings that stated pay, median $193,506. Last updated Nov 10, 2026.
RoleSales Leadership
SeniorityVP
LocationWagram
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Lead the U.S. sales team, setting commercial direction and tracking revenue, profit, volume and market-share results
  • Build executive relationships with major retailers and partners, support negotiations and find account growth opportunities
  • Review market signals and performance, then adjust plans and contribute to budgets and forecasts
  • Hire and develop sales leaders while building accountability, collaboration and succession depth
  • Coordinate with operations, supply chain, marketing, customer service and finance to align customer promises with delivery capabilities

What you bring

  • A business, marketing or related degree, plus twelve to fifteen years in progressively senior sales leadership roles
  • Substantial experience in manufacturing or consumer products, including leading U.S. sales teams
  • A track record with major retailers, key accounts or strategic North American partners, backed by strong negotiation and business-development skills
  • Fluent English and strong financial judgment; French is an advantage

Who this fits

This role suits a senior sales leader who has led U.S. teams and strategic retail accounts, and who can develop leaders as well as manage commercial performance. You will lead Sales Directors and work across functions; the role is based in the United States.

From the employer

Welcome to Cascades!

At Cascades, we reveal the full potential of materials, people and ideas. Join a team where your expertise and leadership will directly contribute to the growth of our business across North America.

Join Frédérick Beaudry's team as: VP Sales, Consumer Products | United States.

Your benefits

Because taking care of our people is part of our DNA, you'll have:

  • A competitive salary and bonus program
  • Comprehensive group insurance plan
  • Retirement plan with employer contribution
  • Employee share purchase plan
  • Profit sharing program
  • Telemedicine
  • Employee and family assistance program
  • Annual flexible reimbursement program
  • Flexible work arrangements
  • The opportunity to have a strategic impact on Cascades' operations in the United States

Develop your talents with us

Reporting to the Vice President of Sales, you will lead sales activities for the Consumer Products sector in the United States.

As a key leader within the sales organization, you will be responsible for executing the sales strategy, achieving growth and profitability objectives, and developing a high-performing sales organization.

You will lead a team of Sales Directors and collaborate closely with Sales, Operations, Supply Chain, Marketing and Finance teams to ensure alignment of business priorities and customer satisfaction.

You will also play a strategic role in diversifying and accelerating growth in the U.S. market by strengthening Cascades' presence with key customers and partners across North America.

***Job Location: United States***

Your responsibilities

Sales Leadership

  • Lead the sales teams responsible for the U.S. market
  • Deploy commercial strategies and ensure their effective execution
  • Ensure the achievement of revenue, profitability, volume and market share objectives
  • Foster a culture of performance, accountability and collaboration
  • Engage and develop the talent under your responsibility

Strategic Account Management

  • Support major commercial negotiations with key retailers and partners
  • Develop and maintain executive relationships with strategic accounts
  • Identify growth opportunities with existing and prospective customers
  • Ensure a high level of customer satisfaction and retention

Sales Performance Management

  • Establish commercial priorities and ensure rigorous follow-up of results
  • Analyze market trends, performance indicators and business opportunities
  • Recommend and implement the actions required to achieve growth and profitability objectives
  • Actively participate in budget planning and sales forecasting exercises

Team Development

  • Recruit, develop and engage the leaders under your responsibility
  • Ensure the development of competencies and succession planning
  • Promote an environment focused on collaboration, engagement and performance

Cross-Functional Collaboration

  • Collaborate closely with Operations, Supply Chain, Marketing, Customer Service and Finance teams
  • Ensure alignment between commercial commitments and operational capabilities
  • Contribute to the continuous improvement of business processes and commercial practices

Required qualifications

You are a natural fit for the position of VP Sales, Consumer Products | United States if you recognize yourself in the following:

  • Bachelor's degree in Business Administration, Marketing or a related discipline
  • 12 to 15 years of progressive experience in sales leadership roles
  • Significant experience in the manufacturing or consumer products sector
  • Proven experience managing sales teams in the United States
  • Strong experience with major retailers, key accounts or strategic North American partners
  • Excellent negotiation and business development skills
  • Strong understanding of U.S. market dynamics
  • Demonstrated ability to build and maintain high-level strategic relationships
  • Engaging leadership style and strong influencing skills
  • Excellent strategic vision and business acumen
  • Strong financial acumen
  • Full proficiency in English, French is a plus

And if you put as much heart into your people skills as you do into your professional skills, we can't wait to meet you!

Apply now and join our team of Cascaders as VP Sales, Consumer Products | United States.

Cascades values diversity and inclusion and will consider all applications fairly.

Opportunity

Sales Leadership work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Sales Leadership

Find me work

By the team behind growthroles.

Find me work
Opportunity

Sales Leadership work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.