Demand Generation & Field Marketing Manager

CARTO Open · verified Sep 10, 2026

Remote Spain or Argentina Full-time Manager Event Marketing

Mid-level Event Marketing role at CARTO. Remote, Argentina · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Plan integrated email, paid, and content-syndication campaigns to generate pipeline in target verticals and accounts
Run small in-person ABM events such as workshops, roundtables, dinners, and sponsor activations from concept through onsite delivery
Use direct mail, executive gifts, and account-specific materials to extend digital ABM efforts
Work with sales and solutions engineering to select accounts, shape guest lists, and turn engagement into qualified pipeline
Track campaigns and events in HubSpot and Salesforce while managing vendors, venues, budgets, and performance reporting

What you bring

At least four years in demand generation, field marketing, or event marketing, preferably within B2B SaaS
Experience delivering small-to-mid-scale in-person events from planning through completion
Understanding of how ABM field and event programs engage target accounts
Hands-on HubSpot and Salesforce experience, or comparable marketing automation and CRM tools
Strong project management, English communication, cross-functional collaboration, data reporting, and AI skills

Who this fits

You’ll suit a remote-first demand generation team focused on pipeline across digital, ABM, and events. The role is open to people based in Spain or Argentina and involves working across time zones with Sales, Solutions Engineering, and Marketing. Occasional travel, roughly twice a year, supports onsite event execution. Spanish is useful, while strong English communication is required.

From the employer

Everything happens somewhere - which is why spatial analytics is fundamental to companies trying to understand the “where” and the “why” of their business. CARTO is the world's leading cloud-native spatial analysis platform, built to break down the silos of traditional GIS. Trusted by data scientists, analysts, and developers from global brands such as IKEA, Coca-Cola, T-Mobile, Swiss Re, and AXA, CARTO enables organizations to run scalable spatial analysis directly on their cloud data warehouse, providing insights for critical use cases like site selection, catastrophe modeling, network planning, and supply chain optimization.
Built by a diverse team of over 160 people across the US, APAC, and Europe, CARTO's cloud-native Agentic GIS platform provides a modern, future-proof alternative to legacy GIS. Offering a powerful suite of tools for visualization, analytics, and application development, our platform is redefining how companies work with location data. CARTO (backed by Insight Partners, Accel Partners, Salesforce Ventures, and Earlybird Ventures, among others) is fundamentally changing the way location data is analyzed, making it an integrated and accessible part of modern business intelligence.
To continue this growth, the Growth & Demand Generation team is looking for a Demand Generation & Field Marketing Manager to own the campaigns and programs that turn pipeline targets into booked opportunities, from always-on digital demand gen to the small, bespoke events and non-digital programs that bring our account-based marketing (ABM) strategy to life in person.

The team you will join

You'll join a small, remote-first demand generation team that owns pipeline generation across digital campaigns, ABM, and event programs for CARTO's core verticals, including insurance, public sector, and telecom.

Location

This is a remote position open to candidates based in Spain or Argentina.

In coordination with the team, plan and execute integrated demand generation campaigns (email, paid, content syndication) that build pipeline against our target verticals and accounts
Own the small, bespoke in-person events that bring our ABM program to life (workshops, roundtables, dinners, and sponsor activations), collaborating with our events manager from concept through on-site execution
Design and run non-digital ABM tactics (direct mail, executive gifting, account-specific collateral) that complement our digital ABM plays
Partner with Account Executives and Solutions Engineers to identify target accounts, shape event guest lists, and turn event and field engagement into qualified pipeline
Partner with our events manager to manage vendors, venues, and budgets for events end-to-end
Build and maintain campaign and event tracking in HubSpot and Salesforce, reporting performance against pipeline and revenue goals
Collaborate with the wider marketing team on messaging, content, and creative for campaigns and events
Look for opportunities to use AI tools to speed up campaign builds, reporting, and event logistics
Travel occasionally, roughly twice a year, to support on-site event execution

4+ years of experience in demand generation, field marketing, or event marketing, ideally at a B2B SaaS company
Experience planning and running small-to-mid scale in-person events (workshops, roundtables, dinners) end-to-end
Familiarity with account-based marketing and how field and event programs support an ABM motion
Hands-on experience with HubSpot and Salesforce, or comparable marketing automation and CRM platforms
Strong project management skills, comfortable juggling multiple campaigns and events against competing deadlines
Excellent written and verbal communication skills in English; Spanish is a plus
Comfortable working cross-functionally with Sales, Solutions Engineering, and Marketing stakeholders across time zones
A data-driven mindset, comfortable reporting on pipeline impact rather than just activity
AI fluency in the operational management of campaigns and events