Senior Marketing Manager

Carousell Group support.carousell.com Open · verified Sep 20, 2026

Hybrid Kebonjeruk Full-time Senior General Marketing

Senior General Marketing role at Carousell Group. Kebonjeruk · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set Maujual's growth and omnichannel plan, then turn it into launches, activations, and ongoing campaigns
You'll guide paid media and content leads, using Meta, Google, and TikTok results to reallocate investment
You'll build CRM programs, coordinate trigger setup with customer service and tech teams, and improve contact capture
You'll coordinate SEO, store branding, creative production, suppliers, and campaign materials from brief through delivery
You'll support CarouBiz marketing and own its financial performance as a business unit

What you bring

You bring eight or more years in marketing, including at least two years in a senior or lead position
You've worked across offline, digital, CRM, and the full DTC journey from acquisition through engagement
You understand Meta Ads, Google Ads PMax/SEM, and TikTok Ads, plus spend planning, forecasting, CPA, and ROAS goals
You can manage vendors, agencies, creative teams, and stakeholders, with strong Bahasa Indonesia writing and working English
You turn data into strategy and actionable insights while staying organized and execution-focused

Who this fits

This suits a hands-on omnichannel marketer who can set direction while executing across brand, performance, CRM, SEO, and offline work. You'll work in Kebonjeruk on a hybrid basis and oversee direct reports, vendors, agencies, and cross-functional partners. The role also includes responsibility for CarouBiz's business-unit financial performance.

From the employer

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Visit here for more information.

Laku6 is the leading AI-first end-to-end electronics recommerce platform in Indonesia where our technology has helped over 500,000 users sell their gadgets directly for cash or via Trade-In with leading eCommerce Partners. Laku6 is part of Carousell Group, the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

Visit www.laku6.com for more information.

Job Description

Marketing Key Responsibilities [65%]

Lead strategy, vision, roadmap planning and execution for Maujual’s growth marketing and 360 marketing efforts that align with business objectives & priorities.
Lead store launch campaigns including activations, press releases, and partner presence.
Oversee a performance marketing direct report for paid digital campaigns across Meta Ads, Google PMax/SEM, and TikTok Ads and review campaign results and optimize spend allocation.
Oversee content marketing direct report for social media and content creation.
Lead CRM program development including segmentation, lifecycle campaigns, and broadcast messaging via WhatsApp (Qontak) and email (Mailchimp / Shopify Email).
Coordinate with the CS team and tech stakeholders to operationalize CRM triggers and contact capture at POS.
Evaluate campaign performance and iterate based on defined evaluation cycles.
Oversee SEO strategy for Maujual including content planning, on-page optimization.
Coordinate with tech stakeholders for technical SEO improvement.

Branding & Design Key Responsibility [20%]

Manage and update brand guidelines where update is necessary.
Ensure that all design workload and requests are managed.
Ensure that all design assets are managed.
Manage design briefs, vendor procurement (POs), and print production end-to-end.
Coordinate store branding, offline marketing, public relations materials across all Maujual Store locations.
Coordinate the end-to-end marketing procurement process: vendor sourcing, price negotiation, purchase order (PO) creation, and invoice tracking.
Coordinate delivery timelines and vendor accountability for campaign-critical materials.

CarouBiz Indonesia (B2C Ad Tech) [15%]

Oversee marketing support for CarouBiz, a B2C ad tech product helping Carousell merchants manage platform ads separate from Maujual's own marketplace presence.
Own the P/L performance of CarouBiz as a business unit within PT Laku6 Online Indonesia.

Qualifications

8+ years of marketing experience, with at least 2 years in a senior/lead role.
Demonstrated omnichannel marketing experience spanning offline, digital, and CRM.
Understanding of Meta Ads, Google Ads (PMax/SEM), and TikTok Ads.
Proven ability to manage vendors, agencies, and creative teams
Strong written communication in Bahasa Indonesia; comfortable with English for internal docs
Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (including online and offline channels).

A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPA, ROAS
Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action.
Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand.
Sense of ownership and pride in your performance and its impact on the company's success.

We are looking for a Senior Marketing Manager to lead and execute the full marketing function PT Laku6 Indonesia Online D2C brand: Maujual. From brand and offline activation to performance marketing and SEO. This role also oversees CarouBiz Indonesia, an ad tech product under Carousell Indonesia that helps Carousell merchants run ads for their listing.

The ideal candidate is an omnichannel marketing practitioner who is comfortable owning strategy while staying hands-on with execution. You are data-driven and capable of influencing leadership and cross-functional stakeholders.

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