Marketing Intern (Goods)_Jan 2027
Entry-level General Marketing role at Carousell Group. Singapore, , Singapore · internship.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll run in-app and external marketing campaigns while learning how to evaluate their results
- You'll keep daily marketing work on track and coordinate with internal teams on campaign assets
- You'll plan and publish social content, including low-cost videos, using RedNote and current platform trends
- You'll support CRM-led app campaigns, monitor user engagement, and recommend performance improvements
- You'll report on data and use AI tools to develop ideas, copy, and marketing insights
What you bring
- You're studying Marketing or Business at a polytechnic or university
- You're familiar with social platforms, especially RedNote, and can write compelling copy
- You can draw recommendations from large datasets and work confidently with Microsoft or Google productivity tools
- You communicate well in English and Mandarin and can manage several projects in a fast-moving team
- You bring creative problem-solving, basic filming and editing skills, and working knowledge of generative AI
Who this fits
This role suits a student interested in Carousell and the operation of secondhand marketplaces. You'll work onsite and must commit to full-time work for six months beginning in Jan 2027.
From the employer
Carousell Group is the leading recommerce group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneKyat, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.
As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an organisation, we make magic happen.
Implement marketing campaigns across both in-app and out of app channels, develop an understanding of measuring campaign performance
Ensure day-to-day operational excellence of marketing activities
Conceptualize social media strategy, manage and execute ideas on social media platforms such as RedNote. Create engaging, informative and visually appealing content
Liaising with internal stakeholders to produce and develop marketing assets
Support the team with data reporting and generating insights
Execute Marketing in-app activities: Collaborate with the marketing team to implement and optimize in-app marketing campaigns using CRM tools and platforms. Monitor user behavior and engagement within the Carousell app and provide insights to improve campaign performance.
Ideate and test low-cost social content: Generate creative ideas and concepts for engaging social media content. Utilize basic filming and editing skills to create hacky videos. Stay updated with social media trends and adapt content creation strategies accordingly
Utilize AI tools to streamline content ideation, copywriting, and data-driven insight generation
*This is a full-time, 6-month internship starting Jan 2027.
Currently pursuing a course majoring in Marketing or Business in a Polytechnic or University.
Familiarity with social media platforms (especially RedNote) and their content requirements.
Strong copywriting skills
Ability to generate insights and recommendations from large datasets
Proficiency in Microsoft and/or Google Suite applications, particularly Excel/Sheets, Word/Docs and Powerpoint/Slides
Strong written and verbal communication skills in English and Mandarin.
Innovative mindset and ability to think creatively to solve problems within operating constraints.
Working knowledge of Generative AI for marketing productivity and content creation
Multi-tasker with strong project management capability
Team player who enjoys working in a fast-paced team environment
Keen interest in Carousell and how secondhand marketplaces operate
Available to commit to full-time work for 6 months
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