Home Renovation Content Marketer (12-month contract)

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

We are a diverse team across Southeast Asia, India, Taiwan, and Hong Kong, united by our goal to create a sustainable and circular future. Through tech-driven platforms and innovation, we empower users to buy and sell pre-loved items with confidence. We leverage cutting-edge technology, including advancements in AI to enhance user experience, safety, and convenience both online and offline. Join us in shaping the future of recommerce, where sustainability and technology come together to create real-world impact.

About the Role

This role is all about making Carousell the place Singapore homeowners think of when they renovate. You'll build and grow Carousell Home's dedicated renovation channels on Instagram, TikTok and Xiaohongshu, telling the stories of real homeowners, contractors and interior design firms who renovate through Carousell.

Content is the heart of this role, from finding the right stories to filming, editing and posting them. You'll also work closely with the Home Services marketing team and have a good grasp of our in-app campaigns, so you can turn what's running on the platform into social content that brings homeowners back to Carousell. This is a 12-month contract role.

What You Will Do

• Build and own dedicated Carousell Home renovation channels on Instagram and TikTok growing an audience of Singapore homeowners from zero.

• Plan and run the content calendar, publishing daily across IG Stories, posts, Reels and TikTok, from homeowner renovation journeys to merchant interviews and project showcases.

• Produce content end to end: find and screen homeowners and merchants to feature, brief them, plan storylines and storyboards, then film, edit and publish.

• Go on site with contractors and interior design firms to capture project photos and videos, and help merchants present their work better on Carousell.

• Manage the community by replying to comments, DMs and tags, and turning feature requests into new content.

• Understand Home Services in-app campaigns, such as push notifications, EDM and in-app placements, and adapt them into social content so each campaign reaches homeowners both on and off the app.

• Support campaign execution by producing assets and copy for in-app channels and brand campaigns.

• Set baselines in your first 60 days, then track and report on reach, engagement, renovation enquiries and quality leads, and use what you learn to sharpen the content.

• Experiment with AI tools to speed up ideation, scripting and editing, and to adapt content for different platforms.

What You Will Need

• Operate with a high degree of initiative, being creative and resourceful even with constraints.

• Able to manage ambiguity. Be hands-on, capable of taking ideas from concept to published content swiftly.

• 2–4 years of experience in content marketing or social media, with a portfolio of short-form video and social content you've planned, shot and edited yourself.

• Comfortable filming on location and directing homeowners and contractors on camera.

• Strong video and image editing skills with tools such as CapCut, Canva or Premiere Pro.

• A good grasp of in-app and CRM channels such as push and EDM, or the ability to pick them up quickly.

• Quickly identify what content works and iterate on next steps.

• Possess strong empathy for homeowners and a good intuition for content that resonates.

• Think and work in an AI-native way, using artificial intelligence to accelerate your output and testing processes.

• A real interest in home renovation and interior design. Having been through a renovation in Singapore yourself is a plus.

• An active social media presence on platforms like Xiaohongshu, and Mandarin for XHS content, is a plus.

By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.