Marketing Manager Outlets (m / f / x)

Carhartt WIP Open · verified Sep 15, 2026

Weil am Rhein Full-time Manager General Marketing

Mid-level General Marketing role at Carhartt WIP. Weil am Rhein · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run marketing activity for Carhartt WIP outlet locations across Europe
You'll own marketing for the Outlet Center Weil am Rhein
You'll connect outlet teams with central Marketing in Berlin and Paris
You'll plan calendars, promotions, campaigns, and activations around commercial priorities
You'll manage outlet social channels, digital listings, content, and marketing assets

What you bring

Relevant experience in a comparable marketing role
A degree in marketing, communications, management, or an equivalent qualification
Brand marketing experience in retail, ideally fashion and lifestyle
Fluent English with strong written and spoken communication; German or French is a plus
MS-Office and Keynote skills, plus strong organization and multitasking ability

Who this fits

You’ll suit a self-organized marketer who can work confidently across teams, markets, and functions. A strong interest in social media, digital tools, and current technology trends is important. This is a full-time role based in Weil am Rhein, Germany, with coordination across European, Berlin, Paris, and Asia outlet teams.

From the employer

As part of the Marketing team, you will be responsible for driving consistent, commercially focused marketing across our European outlet locations, working closely with Outlet Management, local partners and central teams.

Your Responsibilities

Support and develop marketing activities for all European Carhartt WIP outlet locations
Take ownership of the Outlet Center Weil am Rhein from a marketing perspective
Build and maintain a strong interface between Outlet teams and central Marketing teams in Berlin and Paris
Ensure brand consistency across all outlet touchpoints in line with Carhartt WIP standards
Manage and steer social media channels of outlet locations, ensuring content follows WIP brand guidelines
Plan and execute a dedicated marketing calendar for standalone outlet stores
Communicate and liaise with marketing departments of outlet centers to align on campaigns, activations, and promotional activities
Plan and execute promotions in close alignment with Outlet Management, with a focus on overstock and commercial priorities
Coordinate with the Artwork Department on the creation and rollout of marketing assets
Implement brand-led content across all outlet channels
Align with global outlet initiatives, including coordination with Asia outlet teams to ensure consistent asset usage
Maintain and update all relevant digital platforms and listings

Your Profile

Relevant experience in a similar role
Degree in marketing, communications, management or equivalent
Proven experience and strong understanding of brand marketing in a retail environment, ideally within fashion and lifestyle
Proficient in MS-Office and Keynote
Fluent in English with excellent verbald and written communication skills, German and/or French is a plus
High Level of self-organization, communication, multitasking, and improvisation
Confident working across teams, markets, and functions
Keen interest in digital social media; up to date with tech trends