Marketing Manager Outlets (m/f/x)
At a glance
Manager-level General Marketing role at Carhartt WIP. Weil am Rhein · full-time · no salary stated · we estimate €72,438–€98,225 across Germany.
Carhartt WIP has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- You'll run marketing activity for Carhartt WIP outlet locations across Europe
- You'll own marketing for the Outlet Center Weil am Rhein
- You'll connect outlet teams with central Marketing in Berlin and Paris
- You'll plan calendars, promotions, campaigns, and activations around commercial priorities
- You'll manage outlet social channels, digital listings, content, and marketing assets
What you bring
- Relevant experience in a comparable marketing role
- A degree in marketing, communications, management, or an equivalent qualification
- Brand marketing experience in retail, ideally fashion and lifestyle
- Fluent English with strong written and spoken communication; German or French is a plus
- MS-Office and Keynote skills, plus strong organization and multitasking ability
Who this fits
You’ll suit a self-organized marketer who can work confidently across teams, markets, and functions. A strong interest in social media, digital tools, and current technology trends is important. This is a full-time role based in Weil am Rhein, Germany, with coordination across European, Berlin, Paris, and Asia outlet teams.
From the employer
As part of the Marketing team, you will be responsible for driving consistent, commercially focused marketing across our European outlet locations, working closely with Outlet Management, local partners and central teams.
Your Responsibilities
Support and develop marketing activities for all European Carhartt WIP outlet locations
Take ownership of the Outlet Center Weil am Rhein from a marketing perspective
Build and maintain a strong interface between Outlet teams and central Marketing teams in Berlin and Paris
Ensure brand consistency across all outlet touchpoints in line with Carhartt WIP standards
Manage and steer social media channels of outlet locations, ensuring content follows WIP brand guidelines
Plan and execute a dedicated marketing calendar for standalone outlet stores
Communicate and liaise with marketing departments of outlet centers to align on campaigns, activations, and promotional activities
Plan and execute promotions in close alignment with Outlet Management, with a focus on overstock and commercial priorities
Coordinate with the Artwork Department on the creation and rollout of marketing assets
Implement brand-led content across all outlet channels
Align with global outlet initiatives, including coordination with Asia outlet teams to ensure consistent asset usage
Maintain and update all relevant digital platforms and listings
Your Profile
Relevant experience in a similar role
Degree in marketing, communications, management or equivalent
Proven experience and strong understanding of brand marketing in a retail environment, ideally within fashion and lifestyle
Proficient in MS-Office and Keynote
Fluent in English with excellent verbald and written communication skills, German and/or French is a plus
High Level of self-organization, communication, multitasking, and improvisation
Confident working across teams, markets, and functions
Keen interest in digital social media; up to date with tech trends
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