Integrated Marketing & Communications Specialist

Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role Overview

The Integrated Marketing and Communication Associate will support the Sr. Director of Brand Marketing and Head of External Communications across integrated brand campaigns, content creation, and brand communication in the US, CA, and UK.

What You'll Do

Campaign Development & Project Management

• Work with the Brand Marketing Manager to concept and develop integrated marketing campaigns, brand partnerships, and grassroots marketing initiatives
• Manage project plans for integrated campaigns and initiatives across US, CA, and UK — tracking timelines, deliverables, and approvals from brief to launch.
• Draft creative briefs for the UK and CA, ensuring audience, objectives, and success metrics are clearly captured. This person must ensure localized briefs stay true to CarGurus' brand platform, voice, and visual identity while incorporating localized insights and goals.
• Serve as the day-to-day point of contact for international stakeholders across revenue and product marketing teams, ensuring localized needs and nuances are incorporated into our strategy and planning.
• Serve as the day-to-day point of contact for performance marketing, product marketing, analytics, PR, and sales — covering project status and administration duties (archiving assets, handling day-of activation logistics, overseeing procurement).

Communication Support

• Manage internal brand calendar to plan and track all internal and external brand communication
• Draft internal and external content related to brand campaign promotion, including press releases, social content and internal communication, translating campaign messaging and strategy into clear, on-brand copy.
• Incorporate feedback from PR and Brand Marketing stakeholders through revisions to finalize release-ready copy.
• Partner with PR agencies on brand campaign communications strategy, providing campaign briefs and target KPIs, making sure results tie back to campaign goals
• Support brand reputation monitoring and flag relevant coverage or social media conversations

Reporting & Analytics

• Build regular performance reporting on campaigns, content, and sponsorships — pulling data from tools like Google Analytics and Sprout Social — and translate it into executive-ready summaries for leadership.
• Track budgets and invoices across creative production and sponsorship programs

What You'll Bring

• 2+ years of experience in brand marketing or a creative or PR agency, ideally in a consumer-facing, digital-first environment.
• Creative thinker with a finger on the pulse of what's relevant in culture, living and breathing social trends and content
• Strong project management and organizational skills, with the ability to track multiple workstreams and deadlines simultaneously.
• Excellent written communication skills, with early experience drafting external-facing copy (e.g., press releases, brand messaging, social content).
• Clear, proactive communication style — able to keep stakeholders and leadership informed without needing heavy oversight.
• Eagerness to learn brand strategy fundamentals and grow into a larger strategic role over time.

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.

Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.

This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).

Working at CarGurus

We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus.