Marketing Director - Luxury FMCG
At a glance
Director-level Marketing Leadership role at Carazo Enterprise SL. Remote, Poland · full-time.
Pay not stated Marketing Director salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the international marketing direction and connect brand work to sales growth
- Lead the marketing team, agencies and partners, setting priorities and following through on delivery
- Plan campaigns across digital, content, social media, PR and partnerships to reinforce premium positioning
- Create distributor programs and oversee international events, exhibitions, launches and brand activations
- Own the budget and KPIs, using performance results to guide spend and working with Sales on market growth
What you bring
- At least three years as a marketing director, head of marketing or CMO
- Experience in tobacco, cigars, alcohol or vaping, plus leadership of an international team across multiple markets
- Evidence that your marketing work drove measurable gains in sales, awareness, acquisition or market share
- Fluent English, with strong skills in brand strategy, regulated-industry marketing and budget performance
Who this fits
This director-level role suits a commercially minded marketing leader who can guide a team while staying close to campaign execution. It is fully remote, but you should be available for a schedule around 14:00-22:00 or 15:00-23:00 Madrid time to work with colleagues across Europe and Latin America.
From the employer
Marketing Director — Adrian Magnus - Luxury FMCG Industry
International Premium Cigar Brand | Fully Remote | USD 4,000–5,000 per Month
Build an international premium brand. Lead a global team. Turn creative ambition into measurable growth.
Adrian Magnus is an international premium cigar brand expanding its presence across global markets. We are looking for a Marketing Director to shape our next stage of growth—strengthening our positioning, leading our international marketing team, and translating brand desire into commercial results.
This is an opportunity to take ownership of the marketing function, work directly with company leadership, and make decisions that influence how the brand grows across countries and channels. You will bring together brand strategy, creative storytelling, and commercial discipline, with the autonomy to develop ideas and the responsibility to deliver them.
In this role, you will:
- Own and execute the international marketing strategy, connecting brand development with sales growth.
- Lead an international marketing team, agencies, and external partners with clear priorities and accountability.
- Strengthen Adrian Magnus’s premium positioning through compelling storytelling and a consistent brand experience.
- Build the marketing calendar and lead campaigns across digital, content, social media, PR, and partnerships.
- Develop trade marketing programs that help distributors and commercial partners grow the brand in their markets.
- Oversee international exhibitions, events, product launches, and brand activations.
- Manage the marketing budget, define KPIs, and turn performance insights into better investment decisions.
- Work closely with Sales and company leadership to identify opportunities and expand our international presence.
Requirements
Requirements
You are a creative, commercially minded marketing leader who can set a clear direction, inspire a team, and stay close to execution. You know how to build a premium brand—and can demonstrate how your work contributed to business growth.
Essential experience and skills:
- At least 3 years as a Marketing Director, Head of Marketing, or CMO.
- Experience in tobacco, cigars, alcohol—including spirits or wine—or vaping.
- Proven experience managing an international marketing team and developing a brand across multiple international markets.
- A track record of measurable growth in sales, brand awareness, customer acquisition, or market share.
- Strong expertise across brand strategy, digital marketing, content, social media, PR, events, partnerships, and trade marketing.
- An understanding of marketing restrictions in regulated industries and the ability to build effective campaigns within them.
- Strong analytical and financial skills, including budget ownership, ROI evaluation, and performance measurement.
- The ability to turn strategy into clear priorities and ensure consistent execution.
- Fluent English.
An advantage:
- Experience with premium or luxury products.
- Spanish proficiency.
Our team works primarily across Europe and Latin America. You should be comfortable working approximately 14:00–22:00 or 15:00–23:00 Madrid time to collaborate effectively with both regions.
We would love to hear about your strongest work: the challenge you faced, what you changed, and the measurable impact you delivered.
Benefits
Benefits
- USD 4,000–5,000 per month + Bonuses of up to $25.000 USD per year, depending on experience, expertise, and demonstrated results.
- Fully remote work, with a schedule aligned with our international team.
- Ownership of the marketing function, with the opportunity to shape strategy and lead execution.
- Direct access to company leadership, giving you a clear voice in the brand’s development.
- International scope, working with colleagues, distributors, and partners across multiple markets.
- Creative autonomy, with room to develop distinctive campaigns, partnerships, and brand experiences.
- Visible business impact, connecting your decisions to the growth of the brand and its sales.
Ready to lead the next stage of Adrian Magnus? Bring your vision, your experience, and the results that show what you can do.
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