Marketing

Cara getcara.ai Open · verified Aug 17, 2026

On-site New York Full-time Mid-level General Marketing

Mid-level General Marketing role at Cara. New York · full-time · no salary stated · we estimate $85,625–$149,125.

Estimated pay

Cara has not published a salary for this role. The figure below is our estimate, not theirs.

$85,625 – $149,125

What the middle half of mid-level general marketing roles in New York paid, among postings that did state a salary.

Worked out from 70 postings that stated pay, median $120,000. Last updated Aug 16, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead Cara’s marketing work across product marketing, content, events, brand, and sales enablement
Bring new offerings to market, from internal readiness and sales tools through customer rollout
Give the go-to-market team assets and support for enterprise deals
Grow content across channels to build awareness, credibility, and inbound demand
Run insurance events and customer interviews, using feedback to sharpen messaging and product input

What you bring

You have at least two years in product marketing, product strategy, or a related GTM role within B2B SaaS, AI, fintech, or insurtech
You can work broadly across several marketing disciplines rather than staying in one specialty
You can turn complex AI capabilities into practical messages for executive and operational audiences
You’ve partnered with Product and Sales teams in a rapidly changing environment
You communicate exceptionally well in writing and conversation, with an entrepreneurial approach to ambiguity and ownership

Who this fits

You’ll suit a founding marketer who can work as a generalist and take substantial ownership in a fast-paced, ambiguous setting. You’ll work directly with the founders across product, sales, and growth while building the marketing function from scratch. The role is onsite in New York.

From the employer

About Cara

Cara is a domain-specific AI platform purpose-built for insurance—a modular system that enables agencies, brokerages, and wholesalers to automate servicing, accelerate sales, and scale operations with a 24/7 digital workforce.

We’re one of the fastest-growing AI companies in the insurance industry, attracting agencies and brokerages of all sizes with an expanding customer base. We’re a team of experts in engineering and insurance from Stripe, Blend, Strategy&, and Travelers, backed by top-tier VCs, and are scaling our product and team quickly to meet market demand.

About the Role

As Founding Marketing at Cara, you’ll build and own the entire marketing function from the ground up. You’ll define how we position, communicate, and scale Cara’s domain-specific AI platform across insurance agencies, brokerages, and wholesalers.

This is a high-impact role at the intersection of Product, Sales, and Growth. You’ll shape our narrative, drive pipeline through events and content, enable our sales team to win enterprise deals, and establish Cara as the category-defining AI platform in insurance.

You’ll work directly with the founders to define strategy and execute across every area of marketing—product marketing, content, events, brand, and sales enablement—while building the foundation for a world-class marketing organization.

What You’ll Do

Own Marketing End-to-End: Lead and execute across all areas of marketing, including product marketing, content, events, brand, and sales enablement.
Product Marketing & Launches: Lead go-to-market strategy for new features and products—from internal enablement to customer-facing rollout—ensuring strong adoption and clear value articulation.
Sales Enablement: Equip the GTM team with high-impact assets and enterprise deal support materials.
Content & Thought Leadership: Build and scale content across channels to drive awareness, credibility, and inbound demand.
Events & Field Marketing: Own strategy and execution for industry conferences, hosted dinners, webinars, and field events—driving pipeline and strengthening Cara’s presence across the insurance ecosystem.
Customer & Market Insight: Conduct customer interviews, synthesize feedback, and translate insights into sharper messaging and product input.

What You Have

2+ years of experience in Product Marketing, Product Strategy, or a related GTM role in B2B SaaS, AI, fintech, or insurtech.
Demonstrated ability to operate as a generalist across multiple marketing disciplines.
Strong ability to translate technical or AI-powered products into clear business value for executive and operational audiences.
Experience working cross-functionally with Product and Sales teams in a fast-moving environment.
Excellent written and verbal communication skills.
Highly motivated, entrepreneurial mindset—thrives in a fast-paced, ambiguous environment with significant ownership.
Bonus: Experience marketing to insurance agencies, brokerages, or financial services organizations.