Senior Copywriter
At a glance
Senior Copywriting role at Capitec Bank. Stellenbosch.
Pay not stated Copywriting salary
growthroles summary, based on the employer's posting.
What you'll do
- Develop campaign copy and concepts for television, radio, digital advertising, social media and customer communications
- Turn complex marketing briefs and business goals into campaign messaging, scripts, headlines and longer-form content
- Shape campaign ideas and messaging with designers, marketers, product teams, agencies and other stakeholders
- Check copy for brand voice, legal and compliance standards, adapting messages for different audiences
What you bring
- At least five years of professional copywriting experience, including work in an agency or brand marketing setting
- You have delivered through-the-line campaigns and can show traditional and digital work in a portfolio
- You bring campaign concept development experience and can write or communicate in an African language
Who this fits
This suits an intermediate-to-senior copywriter who can contribute to campaign strategy as well as write across traditional and digital channels. You’ll need to submit a creative portfolio and have clear criminal and credit records. Sesotho is preferred, while isiZulu is an advantage.
From the employer
Apply by:
We're on the lookout for energetic, self-motivated individuals who share our passion for service in the banking industry. To be part of the journey, follow the steps below:
1. To see what life at Capitec is all about and complete a short assessment, please click here!
2. Once you have completed the above finalize your application by clicking apply below.
Job Purpose
To create impactful, audience-centric copy and concepts that strengthen the brand, drive engagement, and support business objectives across all customer touchpoints. The role requires a versatile writer capable of translating complex briefs into compelling creative solutions across traditional and digital platforms.
About the Role
We are looking for a highly strategic and experienced Specialist: Copywriter to join our creative team. This role is suited to an intermediate to senior-level copywriter with a strong advertising background and proven experience developing compelling campaigns across multiple channels.
The successful candidate will be equally comfortable crafting a campaign concept for television and radio as they are writing digital content, social media copy, customer communications, and integrated marketing campaigns. This role requires someone who can think beyond execution and contribute strategically to brand storytelling, campaign development, and creative problem-solving.
Creative portfolio link must be shared with application.
Job Requirements
Copywriting & Creative Development
- Develop compelling copy for integrated marketing campaigns.
- Write for multiple channels including:
- Television
- Radio
- Digital advertising
- Social media
- Brand and campaign collateral
- Produce copy that aligns with brand tone and communication principles.
- Craft campaign concepts, headlines, taglines, scripts, and long-form content where required.
- Translate strategic marketing objectives into creative communication solutions.
Strategic Contribution
- Participate in campaign ideation and creative concept development.
- Interpret and respond to complex marketing briefs.
- Contribute strategic thinking during campaign planning and messaging development.
- Collaborate with designers, marketers, product teams, agencies, and stakeholders to deliver integrated solutions.
Quality & Brand Governance
- Ensure all copy meets brand, legal, compliance, and quality standards.
- Maintain consistency of voice and messaging across channels.
- Adapt messaging for different audience segments and communication objectives.
Collaboration
- Partner closely with designers and creative teams throughout campaign development.
- Present and motivate creative recommendations to stakeholders.
- Provide constructive feedback during creative reviews.
Experience
- 5+ years' professional copywriting experience.
- Proven experience within an advertising agency, creative agency, or brand marketing environment.
- Demonstrated experience delivering through-the-line marketing campaigns.
- Portfolio showcasing work across traditional and digital channels.
- Strong conceptual and campaign development experience.
- Exposure to financial services, retail, or consumer brands.
- Ability to write or communicate in an African language, with Sesotho preferred and isiZulu advantageous, to support multilingual communication requirements.
Education
- Relevant qualification in advertising, marketing, creative writing or any related creative discipline
- Qualifications from institutions such as AAA School of Advertising, Vega School, Red & Yellow, or similar advertising-focused institutions will be advantageous
Competencies
Technical Skills
- Campaign conceptualisation
- Brand storytelling
- Advertising copywriting
- Script writing
- Digital content creation
- Social media copywriting
- Marketing communications
- Content strategy
- Editorial review and quality assurance
Behavioural Competencies
- Strategic thinker
- Creative problem solver
- Strong commercial awareness
- Excellent communication skills
- Detail-oriented
- Stakeholder management
- Adaptability and versatility
- Ability to manage multiple priorities
Condition of employment
- Clear criminal and credit record
Capitec is committed to diversity, applications to this position will strictly be considered in support of our employment equity goals.
Copywriting work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Copywriting
Find me workBy the team behind growthroles.