Intern, Brand & Marketing (Ascott Star Rewards) (Mar - Aug 2027)
CapitaLand Open · verified Oct 9, 2026 At a glance
Junior General Marketing role at CapitaLand. Singapore, Central Singapore · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Help ASR members resolve booking questions, technical issues and queries about how the loyalty programme works
- Track booking problems from the brand website and app, then coordinate timely fixes for members
- Work with IT, Digital, Data and Operations on new tools, system updates and process improvements
- Review monthly enquiry results and loyalty trends to identify improvements and inform future plans
- Support testing, rollout, training materials and operational coordination for new initiatives and loyalty activations
What you bring
- You are studying toward a diploma in hospitality, marketing, business, analytics, information systems or a related subject
- You can use Microsoft Word, PowerPoint and Excel confidently
- You bring strong analytical skills, attention to detail and clear written and spoken communication
Who this fits
This internship suits a student who wants to build experience in loyalty marketing, member support and operational improvement. The role is based in Singapore and runs from March through August 2027.
From the employer
About Us
CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 270 cities in over 45 countries.
Job Description
Job Responsibilities:
- Assist ASR members with inquiries and concerns related to bookings, troubleshooting, and general programme information.
- Identify and consolidate booking issues reported through our brand website/app, ensuring they are addressed efficiently and members receive timely resolutions.
- Liaise with internal stakeholders, including IT, Digital, Data, and Operations teams, to support the implementation of new tools, enhancements, and system improvements.
- Analyse and provide monthly performance metrics for membership enquiries, identifying areas for improvement and optimisation.
- Assist in user acceptance testing (UAT), process documentation, and rollout activities for new initiatives and system enhancements.
- Develop and compile informative training materials for ASR team members on Ascott brands and loyalty programme details, equipping them to confidently assist our valuable members.
- Analyse the loyalty landscape, uncovering valuable insights and trends to inform future strategies.
- Contribute to the launch of new loyalty initiatives, assisting with operational coordination and on-the-ground activation.
- Identify opportunities to streamline and improve operational processes through automation, digitalisation, and workflow enhancements.
Job Requirements:
- Currently pursuing a Diploma in Hospitality, Marketing, Business, Analytics, Information Systems, or a related field.
- Passion for the hospitality industry and a desire to learn and grow.
- Proficient in Microsoft Office Suite (Word, PowerPoint, Excel).
- Strong analytical abilities and a keen eye for detail.
- Excellent written and verbal communication skills.
- Ability to work independently, take initiative, and manage multiple priorities effectively.
- Strong organisational and project coordination skills.
- Familiarity with data analysis, business intelligence tools, workflow automation platforms, or AI tools is an advantage.
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
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