Executive, Social Media
CapitaLand Open · verified Sep 21, 2026 At a glance
Mid-level Social Media role at CapitaLand. Singapore, Central Singapore · full-time.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan and schedule posts across cluster social channels, handling copy, timing and basic asset coordination
- Adapt regional and global campaigns for Singapore while matching property activations and seasonal plans
- Handle comments, direct messages and feedback, coordinating accurate follow-up with property teams
- Create short videos, reels, photo selections and captions, then organise the related assets
- Track engagement and campaign results for weekly and monthly summaries, while flagging social listening concerns
What you bring
- A diploma or degree in marketing, communications, media, hospitality or a related discipline
- One to three years in social media, digital marketing or content creation, with hospitality or lifestyle experience advantageous
- Strong writing, careful proofreading and the ability to maintain a consistent brand voice
- Working familiarity with Instagram, Facebook, LinkedIn, TikTok and scheduling tools
- Comfort with basic analytics plus mobile video editing and simple design tools such as Canva or Adobe software
Who this fits
You'll suit a hands-on mid-level role that combines publishing, community management, content production, reporting and coordination across properties. You should be organised, proactive, collaborative and comfortable managing several tasks in a fast-paced cluster setting. The role is based in Singapore and supports social activity for the Singapore market.
From the employer
About Us
CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across 270 cities in 45 countries.
Job Description
Job Responsibilities
- Plan and publish content across cluster social media platforms, including copywriting, scheduling and basic asset coordination.
- Execute the social media content calendar in alignment with brand campaigns, property activations and seasonal initiatives.
- Support localisation of global and regional social media campaigns for the Singapore market.
- Manage day-to-day community engagement, including monitoring comments, direct messages and online feedback in a timely and professional manner.
- Coordinate with property teams to ensure accurate responses and service follow-ups where required.
- Assist in the creation of visual and video contents, including short-form videos, reels, photography selections, captions and asset organisation.
- Support social coverage of property events, launches, media visits and partnership activations.
- Work with creative agencies, designers and vendors to deliver social media assets on time and in accordance with brand guidelines.
- Track social media analytics, engagement metrics and campaign performance for weekly and monthly reporting.
- Monitor social listening insights and flag reputational or service-related concerns to relevant stakeholders.
- Maintain organised digital asset libraries, social templates and archived contents.
- Proofread and review social media posts and captions to ensure brand accuracy and clarity.
- Assist with influencer coordination, content tracking and deliverables monitoring.
- Support paid social campaign execution in collaboration with digital marketing teams where required.
- Prepare basic performance summaries and reports for internal review.
- Provide general administrative and coordination support for digital and content-related projects.
- Any other ad-hoc tasks as assigned.
Job Requirements
The candidate should possess the following:
- Diploma or Degree in Marketing, Communications, Media, Hospitality or related fields
- 1–3 years of relevant experience in social media, digital marketing, or content creation; hospitality or lifestyle industry experience is advantageous
- Strong writing skills with attention to detail and an understanding of brand tone
- Familiarity with social media platforms (ie; Instagram, Facebook, LinkedIn, TikTok where relevant) and scheduling tools
- Basic understanding of social media analytics and performance metrics
- Experience with simple design or editing tools (e.g., Canva, basic Adobe Photoshop/ Illustrator) is a plus
- Comfortable with short-form video content creation and mobile-based editing
- Organised, proactive and able to manage multiple tasks in a fast-paced cluster environment
- Strong interpersonal skills and ability to work collaboratively across properties and teams
Benefits
- Comprehensive medical coverage
- Training and development opportunities
- Subsidised rates at Ascott serviced residences
- Strong advocate of staff volunteerism
- Wellness programmes
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
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