Product Director, Video Products
Leadership Video Production role at Cantina. San Francisco · full-time · $200,000–$260,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the full video experience end to end, from first idea through launch
- Shape strategy and roadmap directly with the executive team
- Design and refine creation and editing flows: trimming, effects, filters, publishing and sharing
- Ship video features alongside engineering, client, design and data teams
- Sit down with creators and users to gather feedback that drives iteration
What you bring
- At least seven years in product management, with three or more spent on video creation, editing or platform products
- Fluency in consumer video tools and workflows like CapCut, Reels, iMovie or TikTok
- Curiosity about AI and generative media, and how models map to video creation
- Hands-on, resourceful founder mindset comfortable in ambiguity
- Experience with real-time rendering, AI-driven effects, or mobile video UX
Who this fits
This suits a hands-on product leader who lives and breathes video creation and wants high ownership over an entire vertical. You will thrive in an early-stage, ambiguous environment and enjoy talking to creators directly. The role is based in San Francisco and is full time, with base pay stated between $200,000 and $260,000.
From the employer
About Cantina:
Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.
If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!
About the Role:
Cantina is seeking a product director to own the entire video experience on our platform—from creation and editing tools to publishing workflows. You will work closely with leadership and cross-functional teams to shape the strategy and execution of video products that enable creators to generate, edit, and share AI-driven video content seamlessly.
This is a high-ownership role: you will not only set the vision and strategy but also execute in the product, ensuring creators have intuitive, high-quality tools to generate and share AI-driven video content. You’ll collaborate directly with creators and users to understand their needs, then define the roadmap and drive high-impact initiatives that enhance our video product offerings.
This role requires a deep understanding of video creation tools, editing workflows, and creator-centric UX, combined with curiosity about AI.
What You’ll Do:
Own all video products at Cantina, from ideation to launch, ensuring a seamless creator experience.
Partner closely with engineering, client teams, design, and data to ship high-quality video features
Work closely with the executive team on strategy, prioritization, and roadmap decisions.
Talk to creators and users directly to gather feedback and insights for iterative product improvements
Define and iterate on video creation and editing workflows, including trimming, effects, filters, publishing, and sharing.
Balance short-term execution with long-term product strategy to scale Cantina’s video platform.
Ensure all video products are intuitive, performant, and meet the expectations of a diverse creator base
What You’ll Bring:
7+ years of experience in product management, ideally with 3+ years in video creation tools, video editing, or video platform products
Strong understanding of consumer video products and workflows (CapCut, Instagram Reels, iMovie, TikTok, or similar).
Interest and familiarity with AI or generative media, with the ability to understand model capabilities as they apply to video creation
Founder mentality: resourceful, hands-on, and comfortable navigating ambiguity.
Experience with real-time video rendering, AI-driven video effects, or mobile video UX.
Strong collaborator who can work across engineering, design, data, and leadership teams
Student-of-the-craft mindset: eager to learn existing systems, enhance workflows, and avoid unnecessary rewrites
Excellent communication skills, able to convey complex concepts to technical and non-technical stakeholders
Startup or early-stage experience shipping major product verticals.
Deep personal interest in video creation and storytelling.
Compensation:
The anticipated annual base salary range for this role is between $200,000-$260,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.
Benefits:
Competitive salary and generous company equity
Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
42 days of paid time off, including:
15 PTO days
10 sick days
15 company holidays
2 floating holidays
Generous parental leave & fertility support
401(k) retirement savings plan
Lifestyle spending account – $500/month to use however you’d like
Complimentary lunch and snacks for in-office employees
One Medical membership, and more!