Head of Content
At a glance
Director-level Content Strategy role at Cantina. Los Angeles · full-time · $225,000–$300,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set social strategy around viral X content, then shape distinct formats for each other platform
- Turn product features and use cases into launches, tutorials, showcases, recurring series and entertaining shareable work
- Build content across more than seventy-five niches by choosing creators, learning each audience and tailoring formats
- Recruit and lead one hundred producers and editors with creative leads, clear briefs and a production system
- Stay involved in ideas, scripts, briefs and sample videos, while refining edits and workflows across production
What you bring
- You have built high-output social teams and managed multiple accounts with audiences above one hundred thousand
- You can recruit and run a creator operation of at least twenty people
- You have delivered viral work, especially on X, and understand how its video, writing and conversation fit together
- You bring practical video editing, motion graphics and AI-based production experience
Who this fits
This director-level role suits a hands-on content leader who can guide a large production operation while still pitching ideas and shaping edits. The role is based in Los Angeles.
From the employer
About Cantina:
Cantina is a new social platform founded by Sean Parker with the most advanced AI character creator. Our bots are lifelike, social creatures that can interact wherever people are online—across voice, video, and text. Create yourself, imagine someone new, or choose from thousands of characters to share infinitely scalable, personalized content and seamless group chat.
If you’re excited about how AI can shape creativity and social interaction, come help us build what’s next.
About the Role:
Cantina is looking for a Head of Content to build the content operation that brings Cantina Labs to life across 75+ niche content areas. Cantina Labs lets everyday people make high-production-value, character-driven videos with no special technical skills.
You’ll recruit and lead a network of 100 content producers and video editors making great social content at serious volume. You’ll pitch the concept, write the brief, make the first version, and bring in the people who can take it much further.
What You’ll Do:
Define our multichannel social content strategy, with a particular focus on viral content on X and formats built for each additional platform.
Turn new features and core product use cases into launches, tutorials, showcases, recurring series, and content people share because it’s entertaining.
Build a content program across 75+ niches: find the right creators, understand the audience, develop the formats, and keep the work specific to each community.
Recruit and manage a team of 100 content producers and video editors, supported by strong creative leads, clear briefs, and a production system that keeps everyone moving.
Stay hands-on: pitch ideas daily, write scripts and briefs, make example videos, and jump into edits when something needs a stronger hook or a better ending.
Build workflows for AI generation, editing, motion graphics, review, publishing, and rapid iteration.
Partner with product to showcase new capabilities and bring creator feedback into product development.
Track reach, retention, shares, product visits, signups, and activation to learn what gets attention and what gets people creating.
What You’ll Bring:
Experience building and running high-output social content teams and managing multiple accounts with 100,000+ followers.
Ability to recruit and manage a large (20+ person) creator operation.
A track record of viral content, especially on X, and an understanding of the platform’s culture and how video, copy, and conversation work together.
Excellent taste: you can spot a great concept early and explain exactly why an almost-good piece isn’t there yet.
Strong writing and storytelling skills across briefs, scripts, social copy, and educational content.
Hands-on experience with video editing, motion graphics, and AI-native production workflows.
The ability to work across very different niches without making everything sound or look the same.
Operational discipline around production calendars, review cycles, creator feedback, and publishing cadence.
Compensation:
The anticipated annual base salary range for this role is between $225,000-$300,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.
Benefits:
Competitive salary and generous company equity
Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
42 days of paid time off, including:
15 PTO days
10 sick days
15 company holidays
2 floating holidays
Generous parental leave & fertility support
401(k) retirement savings plan
Lifestyle spending account – $500/month to use however you’d like
Complimentary lunch and snacks for in-office employees
One Medical membership, and more!
Content Strategy work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Content Strategy$220k+
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