VP of Casino Marketing Analytics
Caesars Sportsbook Open · verified Sep 30, 2026 At a glance
Leadership Marketing Analytics role at Caesars Sportsbook. Las Vegas · full-time.
Pay not stated Marketing Analytics salary
growthroles summary, based on the employer's posting.
What you'll do
- Set VIP host performance targets and keep the reporting accurate so bonus payments can be made on time
- Review VIP customer profitability each month to guide reinvestment decisions
- Model VIP host books regularly, balancing sales and service work and setting priorities
- Measure casino marketing initiatives and share performance reports with stakeholders
- Find technology-based ways to improve results, lead ad hoc analysis, and coach your team on analytical methods
What you bring
- A bachelor's degree is required; a master's degree is strongly preferred
- You bring a record of improving performance through analytical insight
- Preferred background includes ten or more years spanning analysis, statistics, VIP marketing, and casino gaming
- SQL skills, statistical modeling knowledge, and proficiency with Excel, Word, and PowerPoint
- You can lead analytical teams, prioritize workloads, and explain complex findings to non-technical audiences
Who this fits
This VP role suits an experienced analytics leader who can advise senior management, corporate partners, and operations teams. The position is based in Las Vegas and is hybrid.
From the employer
Vice President Casino Marketing Analytics: Lead Casino Marketing (VIP) Analytics function that performs VIP host performance benchmarking analyses, decision support around VIP customer profitability, host book optimization modeling and VIP strategic initiatives support. The team’s role is to be the source of truth on current VIP vertical performance and to identify and provide recommendations to improve future performance.
· Manage VIP host performance process including setting targets and ensuring reporting and data is accurate to enable timely host bonus payments
· Support monthly VIP profitability review process to optimize VIP reinvestment decisions
· Lead recurring VIP host optimization modeling exercises to ensure sales and service tasks are balanced and appropriately prioritized
· Support Casino Marketing strategic initiatives through objective performance measurement and reporting
· Discover insights and share innovative opportunities to improve Casino Marketing performance through technology
· Lead ad hoc analyses supporting Casino Marketing vertical
· Mentor and train team on analytical and modeling methods
· Recruit and maintain a capable, highly engaged, and low turnover analytical team
· Demonstrate strong and effective communication skills to stakeholders outside of analytics, ranging from senior management to corporate partners to operations teams
· Bachelor's Degree required. Master's Degree strongly preferred
· Track record of delivering performance improvements through analytical insights
· 10+ years combined analysis, statistics, VIP marketing and casino gaming experience preferred
· 3+ years leading analytical teams preferred
· SQL proficiency (ability to interact with data in large databases through direct SQL syntax)
knowledge of statistical modeling techniques
· MS Office Product proficiency (ability to manage data/reports in Excel, Word, PowerPoint)
· Ability to quickly understand business problems and deliver creative, analytics-based solutions
· Effective leadership skills demonstrating empathy and building trust with team and stakeholders
· Effective management skills demonstrating ability to manage and prioritize team work loads
· Ability to communicate complex concepts to non-technical audiences through data visualization and narratives (Tableau experience preferred)
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