Email Marketing Specialist - Corporate (Las Vegas)
Mid-level Email Marketing role at Caesars Sportsbook. Las Vegas · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll run email and mobile campaigns across Caesars Entertainment properties
- You’ll coordinate design, content, and development work against overlapping deadlines
- You’ll build and test messages, checking copy, links, layouts, dynamic content, and spam risks
- You’ll deliver trigger, lifecycle, newsletter, push, rich-message, and promotional communications
- You’ll work with property contacts and suggest improvements to team output
What you bring
- You have a bachelor’s degree in marketing, business, communication, or a related field
- You bring digital marketing experience, strong email fundamentals, and hands-on HTML skills
- You can use ExactTarget, Salesforce Marketing Cloud, Airship, or similar execution software
- You can work with Adobe Creative Suite, Microsoft Office, AMPscript or similar scripting, and SOQL queries
- You communicate clearly, manage competing priorities, and work independently with careful follow-through
Who this fits
You’ll suit a detail-focused email marketer who can handle complex campaigns, shifting priorities, and a fast-moving team environment. This is a hybrid, full-time position based in Las Vegas. You must be comfortable working around dust, secondhand smoke, crowds, changing noise and temperature, vibration, and varied air quality.
From the employer
The Email/Mobile Marketing Specialist is responsible for providing overall support for Email/Mobile Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fast-paced team, focused on driving online room revenue and customer engagement through email newsletters, push notifications, rich messages, trigger communications, lifecycle marketing and promotional campaigns.
- Execute email and mobile communications
- Coordinate activities of design, content and development teams to meet multiple, interdependent deadlines
- Provide suggestions/improvements to your own work as well as other team members’ work
- Develop and demonstrate subject matter expertise
- Execute complex emails/mobile/campaigns
- Establish relationships with key property contacts
- Build and rigorously test each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks
- Execute flawless QA
- Perform all other related and compatible duties as assigned
- Bachelor's Degree in Marketing, Business, Communication or related field.
- Digital marketing experience with understanding of email best practices for design, subject lines, copy, testing, calls to action etc.
- Proficiency in Microsoft Office (Excel, Word, Outlook, etc.).
- MUST have excellent WRITTEN and ORAL communication skills and be able to comfortably communicate with all levels of the organization.
- Experience with ExactTarget/Salesforce Marketing Cloud/Airship or other marketing execution software.
- Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key).
- Strong email-related HTML experience required; web design experience preferred.
ADDITIONAL REQUIREMENTS:
- Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy and calls to action.
- Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
- Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool.
- Proficiency in AMPscript or other scripting language to create variations with a single email.
- Ability to write and execute SOQL queries and/or understand database querying.
- Superior communication, writing, presentation, and follow-up skills.
- Evidence of learning quickly and the ability to build existing business foundations.
- Excellent time and project management with exceptional attention to detail.
- Ability to take ownership and initiative and work independently with minimal direction while also functioning and contributing as part of a team.
- Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities
- Ideal candidate will have a passion for email marketing, be driven to achieve results, be detail oriented, self-motivated, enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks, all while maintaining a positive attitude.
- Candidate should have a strong working knowledge and understanding of the internet and familiarity with content management tools, new media and/or product development.
- Must have a proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment.
- Must be able to work in areas containing dust, secondhand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality.
- Must be able to work in a fast-paced environment.
Not this one either?
Claude or ChatGPT reads the other 62,148 for you.
Get better matches →